GAIA

Content Manager – B2C

GAIA

full-time

Posted on:

Location Type: Remote

Location: Germany

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About the role

  • Creating and optimizing audience-appropriate copy for websites, ads, social media, newsletters, events, and press releases
  • Developing editorial calendars based on search volume, the customer journey, and target audiences
  • Advising stakeholders at all levels on copy-related matters
  • Identifying and implementing ideas to improve websites and user experience
  • Further developing the content and social media strategies within the team
  • Expanding social media presence (analysis, planning, and execution)
  • Analyzing content performance (SEO, social media) and deriving actionable measures
  • Conducting interviews and surveys for storytelling
  • Benchmarking and monitoring trends and competitors

Requirements

  • Degree in communication, journalism, media, languages/linguistics or marketing, or a comparable qualification
  • Minimum 3 years of professional experience writing audience-specific copy in a digital environment
  • Excellent writing and editing skills with a strong sense for language, tone, and detail
  • Practical experience with content management systems and SEO- and user-centered website optimization
  • Passion for social media and targeted storytelling to position brands and topics
  • Familiarity with Meta (Facebook, Instagram), TikTok, YouTube, and common social media tools
  • Structured, independent working style and a hands-on mentality
  • Strong communication skills, team-oriented, and assertive in cross-functional collaboration
  • Native-level German; good English skills are a plus
Benefits
  • Autonomous role with opportunities for creative input and decision-making
  • Family-friendly atmosphere with flat hierarchies
  • Flexible working hours and remote work with regular on-site meetings
  • 25 days of workation within the EU
  • EGYM Wellpass (corporate fitness program)
  • Bike leasing
  • Company pension plan
  • Free drinks and snacks, plus social events
  • Christmas Eve and New Year's Eve off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingeditingSEOcontent management systemsaudience-specific copycontent performance analysisuser experience optimizationstorytellingsocial media strategydigital marketing
Soft Skills
strong communication skillsteam-orientedassertiveindependent working stylehands-on mentalityattention to detailstakeholder advisingstructured thinkingcollaborationcreativity