GAIA

Content Manager – B2C Focus

GAIA

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Create and optimize audience-appropriate copy for websites, ads, social media, newsletters, events and press releases
  • Develop editorial plans based on search volume, the customer journey and relevance to the target audience
  • Advise across all levels on text-related matters and help achieve a consistent tone of voice
  • Proactively identify ideas to improve websites, their visibility and the user experience
  • Further develop the content strategy and channel-specific social media strategy in collaboration with the team
  • Expand social media presence (analysis, planning and execution), developing formats to increase reach and engagement
  • Analyze content performance (SEO, social media) and derive appropriate measures in collaboration with the team
  • Conduct interviews and surveys for authentic storytelling
  • Benchmarking and monitoring of trends and competitors

Requirements

  • Degree in communication, journalism, media, language or marketing, or equivalent qualification
  • At least 3 years' professional experience in audience-specific writing for digital environments
  • Excellent writing and editing skills, with a keen sense for language, tone and detail
  • Hands-on experience with content management systems and search engine- and user-focused website optimization
  • Passion for social media and storytelling to support brand and topic positioning
  • Familiarity with platforms such as Meta (Facebook, Instagram), TikTok, YouTube and ideally common social media tools
  • Structured, independent working style and a hands-on mentality
  • Strong communication skills, team orientation and assertiveness
  • German at native level; good English skills are a plus
Benefits
  • Independent role with freedom to shape your work
  • Family-friendly environment with flat hierarchies
  • Flexible working hours and remote work with regular on-site meetings
  • 25 days of workation within the EU
  • EGYM Wellpass (corporate fitness)
  • Bike leasing
  • Company pension scheme
  • Free drinks and snacks, plus social events
  • Christmas Eve and New Year's Eve off

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
audience-specific writingSEOcontent strategysocial media strategycontent performance analysiswebsite optimizationcopywritingeditingstorytellingdigital marketing
Soft skills
strong communication skillsteam orientationassertivenessstructured working styleindependent working stylehands-on mentalityattention to detailcreativitycollaborationproactive problem-solving