Technical Sales Representative

GAF

Technical Sales Representative responsible for generating leads and deepening customer networks in commercial roof coatings. Influencing decision makers and managing projects to support sales strategy.

Posted 6/26/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $105,000 - $165,000 per yearWebsite

About the role

Key responsibilities & impact

Identify opportunities, generate leads, and deepen the customer network in the Commercial Roof Coatings industry.
Influence key decision makers in the commercial construction process.
Manage, track and distribute significant projects to increase sales opportunities for our customer base.
Drive demand at the distribution level through training events and showroom displays.
Build relationships at all levels of distribution and with the current Preferred Contractor base.
Identify gaps in the market and target contractors for conversion.
Train contractors on and off the roof when appropriate and support them with roof evaluations and project-specific specifications.

Requirements

What you’ll need

Minimum HS Diploma with at least 5 years of demonstrated commercial sales experience in a building materials environment.
Bachelor’s Degree highly preferred with at least 5 years of demonstrated commercial sales experience in a building materials environment.
Specification Sales experience of 5+ years.
Industry experience and insights related to commercial construction, building materials, hardscapes and liquid applied systems is a must.
Advanced communication and organizational capabilities required.
Strong presentation and public speaking skills required.
Proficient use of commercial construction databases such as Dodge Analytics and Salesforce CRM tools.
Valid driver’s license is required.

Benefits

Comp & perks

We offer a wide range of health insurance options that include medical, dental, and vision for you and your family.
Our Family-Building benefits support the many different journeys to fertility and parenthood.
Our robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions.
Other exciting programs and perks are available to help employees achieve work-life balance, including (but not limited to) a wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee’s primary residence.
Professional growth and development are very important to us! We offer internal training programs and courses, as well as a generous tuition reimbursement program.
We're committed to fostering a culture that reflects our values to connect, empower, evolve, and inspire. We offer many opportunities for employees to connect with one another, including through our Employee Resource Groups who focus on education and allyship for all of our employees.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

commercial sales experiencespecification salesroof evaluationsproject-specific specificationsbuilding materialshardscapesliquid applied systems

Soft Skills

advanced communicationorganizational capabilitiespresentation skillspublic speakingrelationship building

Certifications

HS DiplomaBachelor’s Degree