Gabb Wireless

Performance Marketing

• Lead customer acquisition efforts across Google, Microsoft, and major retail marketplaces (Amazon, Walmart, Target).
• Own the high level strategy down to day-to-day implementation for Google Ads and Microsoft Ads.
• Manage and optimize advertising on Amazon, Walmart, and Target to drive efficient sales.
• Maintain high-level expertise in spreadsheets to analyze performance and identify opportunities for improvement.
• Utilize attribution and incrementality data to understand the true impact of paid spend and optimize the marketing mix accordingly.

Senior Manager, Paid Media