Lead Copywriter

Lead Copywriter shaping G2’s software marketplace brand and B2B SaaS marketing campaigns. Developing funnel copy, messaging strategies, and brand guidelines across marketing channels.

Posted 8/4/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $100,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing brand messaging strategies across various marketing channels, with a strong focus on B2B SaaS products. Possesses exceptional copywriting skills, storytelling ability, and a collaborative approach to working with design and marketing teams.

Highest-signal resume keywords

B2B SaaS ExperienceBrand Messaging DevelopmentCopywriting ExpertiseChannel Nuance UnderstandingPresentation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingBrand MessagingCopy DirectionCampaign StrategyData-Driven MarketingStorytellingCopy Process DefinitionCopy FeedbackVisual Copy EnvisioningCopy Tailoring

Soft Skills

CollaborationNegotiationStakeholder PartnershipAdvocacyHigh Standards

Tools & Technologies

Google Docs

Industry Keywords

B2BSaaSMarketing ChannelsBrand AwarenessConversionCreative BriefsMessaging ThemesCopy OpportunitiesBrand ToneCopy Solutions

About the role

Key responsibilities & impact

Create, maintain, update, and own copywriting and tone guides
Ensure teams execute consistently on brand
Develop copy across the funnel from brand awareness to conversion
Evolve brand tone vision and tactical copy and tone strategies
Help define the overall copy process
Provide copy direction to media, design, animation, and other graphic and text placements
Identify copy and brand-tone opportunities across marketing channels
Work with project management to define and build briefs
Execute copy needs across Marketing and other teams
Partner with brand strategists to develop copy and enhance brand frameworks
Architect messaging themes for brand and marketing campaigns with the Creative Director
Present campaign copy strategy and articulate business impact
Participate in data-driven marketing conversations to identify copy opportunities
Lead copy conversations in creative briefs and advocate for strong work
Report directly to the Brand & Creative Director

Requirements

What you’ll need

6–8 years of experience writing in-house or at an external agency
2–4 years of experience within B2B SaaS
Excellent ability to create brand messaging
Excellent knowledge of copy nuances and tailoring copy to campaign goals
Strong understanding of channel nuances and writing for different channels
Excellent point of view on copy across the funnel, from TOFU brand awareness to LOFU conversion
Strong understanding of B2B SaaS products, industry, and challenges
Obsessively high standards of copywriting
Demonstrated ability to negotiate with Design and Marketing teams to reach strong copy solutions
Ability to partner with stakeholders to understand their goals deeply
Ability to set copy direction across brand and campaigns
Excellent storytelling ability combining brand, brief goals, and good taste
Ability to provide feedback
Strong, repeatable process for producing great copy
Strong presentation and pitching skills
Ability to envision copy visually in motion and static placements
Excellent knowledge of writing tools such as Google Docs
Authorization to work in the United States without restriction

Benefits

Comp & perks

Flexible work
Ample parental leave
Unlimited PTO
Inclusive and diverse work environment
Employee resource groups
G2 Gives philanthropic program
Professional growth and development support
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