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Director of Events, Field Marketing
G2Director of Events & Field Marketing executing G2's global events strategy for B2B software marketplace. Leading team to enhance brand visibility and customer engagement through events.
About the role
Key responsibilities & impact- Shape and execute G2's combined event and field marketing strategy across four key areas: owned and internal events, tradeshows and conferences, partner/customer events, and regional field marketing activations
- Use events and field programs to drive awareness and engagement with prospects and develop loyalty and growth with customers
- Player-coach who can build and grow a high-performing, engaged team of events and field marketing professionals
- Partner with the broader brand team to create a compelling and consistent experience across all event and field touchpoints, from invitation to registration to in-person
- Partner with the sales and demand gen marketing teams to identify and activate in-person event and field revenue growth and renewal opportunities
- Oversee the development and execution of G2's North American field marketing program, including executive dinners, roundtables, lunch and learns, partner co-marketing, sponsorships, and ABM-aligned regional activations
- Ensure field marketing programs are tightly integrated with G2's account-based motion, working with demand gen and sales leadership to align target accounts, messaging, and follow-up
- Work with the communications team to develop event and field agendas and content, as well as an internal speakers bureau, identifying key opportunities to leverage and showcase G2's thought leadership platform
- Provide event support for large-scale employee events and subject matter expertise to other internal teams, like Employee Success, People and Recruiting
- Apply a global lens and growth mindset to all of G2's event and field activations
- Travel up to 40% of time required
Requirements
What you’ll need- 10+ years of experience in events and/or field marketing
- Demonstrated experience overseeing field marketing or regional/ABM-driven programs
- Possess a fanatical attention to detail and logistical components for event and field program planning
- Demonstrate the ability to lead and grow a team, set goals, delegate responsibilities, hold teams accountable for outcomes, and provide thoughtful, learning-oriented feedback
- Experienced at developing high-touch event and field programs targeting key decision makers and industry leaders
- Strong understanding of ABM frameworks and how field marketing fits within a broader account-based motion
- Ability to develop processes that result in more effective event and field execution and cross-team collaboration
- Prior experience and deep knowledge of the software technology and corresponding events landscape
- Strong platform proficiency across Salesforce and G-Suite
- Sense of ownership and pride in your performance and its impact on the company's success.
Benefits
Comp & perks- Flexible work
- Ample parental leave
- Unlimited PTO
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event marketingfield marketingaccount-based marketing (ABM)program planninglogistics managementteam leadershipgoal settingprocess developmentcross-team collaborationevent execution
Soft Skills
attention to detaildelegationaccountabilityfeedbackownershippride in performancegrowth mindsetengagementcommunicationthought leadership