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Director, Marketing Operations
G2Marketing Operations Director driving data and analytics for B2B SaaS and leading marketing technology modernization. Collaborating on demand generation and optimizing campaign operations.
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Own marketing performance reporting across funnel conversion, campaign ROI, pipeline contribution, attribution, and efficiency metrics.
- Establish trusted definitions for MQL, SAL, SQL, pipeline, sourced/influenced revenue, lifecycle stage, and campaign attribution.
- Build executive-ready dashboards and reporting cadences for CMO, Demand Gen, Sales, RevOps, and Finance.
- Analyze funnel performance to identify conversion gaps, lead leakage, routing issues, and campaign optimization opportunities.
- Translate data into actionable recommendations that improve pipeline quality, velocity, and marketing ROI.
- Own and modernize the marketing technology stack, including marketing automation, CRM integrations, enrichment tools, attribution, intent, ABM, webinar/event, routing, and analytics platforms.
- Audit current systems, integrations, data flows, and governance to identify gaps, redundancies, and scalability risks.
- Partner with RevOps and Biz Systems to ensure Salesforce/CRM, MAP, data warehouse, and GTM systems support clean handoffs and accurate reporting.
- Lead implementation or optimization of tools such as Marketo, HubSpot, Salesforce, 6sense, LeanData, Qualified, Google Analytics, Bizible/attribution tools, and related platforms.
- Evaluate and operationalize AI-enabled capabilities that improve segmentation, personalization, workflow automation, data quality, and reporting.
- Partner with Demand Generation to design scalable campaign operations processes from intake through launch, QA, measurement, and optimization.
- Improve speed, quality, and consistency of campaign execution across email, nurture, paid, ABM, webinars, events, content syndication, and lifecycle programs.
- Build standardized campaign taxonomy, naming conventions, UTM governance, attribution rules, and QA processes.
- Support nurture strategy, segmentation, scoring, routing, and lifecycle programs that increase conversion from lead to pipeline.
- Ensure demand generation teams have the systems, data, and insights needed to drive efficient pipeline creation.
- Own marketing’s lead management framework, including scoring, routing, lifecycle stages, SLA tracking, and handoff processes.
- Partner with Sales, SDR, RevOps, and GTM Analytics to align on funnel definitions, operational workflows, and pipeline reporting.
- Improve lead routing accuracy, speed-to-lead, SAL acceptance, and visibility into marketing-generated opportunities.
- Identify and resolve operational issues that create friction between Marketing, SDR, Sales, and Customer teams.
- Support integration of marketing operations with broader GTM data models and revenue processes.
- Lead, manage, and develop the Marketing Operations team, including analytics, campaign operations, systems, and automation roles.
- Establish clear ownership, documentation, SLAs, and prioritization frameworks for marketing operations requests.
- Build trusted relationships with Marketing, Demand Gen, Sales, RevOps, Finance, Data, and Biz Systems leadership.
- Balance strategic roadmap ownership with hands-on execution when needed.
- Manage vendors, budgets, tool renewals, and resourcing tradeoffs for the marketing operations function.
Requirements
What you’ll need- 8+ years of experience in Marketing Operations, Revenue Operations, Marketing Analytics, or GTM Operations, preferably in B2B SaaS
- 3+ years managing people, with experience leading marketing operations, analytics, systems, or campaign operations teams
- Strong analytics foundation with demonstrated ability to measure funnel performance, pipeline contribution, attribution, campaign ROI, and conversion rates
- Deep experience with marketing automation and CRM systems, such as Marketo, HubSpot, Salesforce, or similar
- Proven success modernizing or scaling a martech stack to support demand generation and revenue growth
- Strong understanding of B2B SaaS demand generation motions, including ABM, lifecycle marketing, nurture, paid programs, webinars, field marketing, and SDR handoffs
- Experience defining and improving lead scoring, routing, lifecycle stages, funnel governance, and campaign operations processes
- Ability to partner with senior leaders across Marketing, Sales, RevOps, Finance, Data, and Biz Systems
- Strong project management, prioritization, documentation, and change management skills
- Ability to operate strategically while remaining close enough to the systems and data to troubleshoot and guide execution
Benefits
Comp & perks- Flexible work
- Ample parental leave
- Unlimited PTO
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing performance reportingcampaign ROIpipeline contributionattributionfunnel conversiondata analysislead scoringcampaign optimizationmarketing automationCRM systems
Soft Skills
project managementprioritizationdocumentationchange managementrelationship buildingstrategic thinkingteam leadershipcommunicationcollaborationtroubleshooting