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Senior Partner Marketing Manager
G2. Own the end-to-end launch process for partner integrations and new product features, from internal alignment on joint value propositions to full-funnel go-to-market execution .
About the role
Key responsibilities & impact- Own the end-to-end launch process for partner integrations and new product features, from internal alignment on joint value propositions to full-funnel go-to-market execution
- Transform technical specs and integration details into clear, compelling content that resonates with sales teams and external audiences
- Track and report on launch performance, measuring KPIs and sharing learnings to sharpen future GTM efforts
- Serve as the primary marketing point of contact for G2's "Strategic 5" partner organizations, fostering ongoing relationships and identifying mutual growth opportunities
- Collaborate with Product Marketing to weave partner value into G2's broader brand campaigns
- Partner with external marketing counterparts to build and execute co-marketing plans that maximize visibility and business impact
- Build and maintain the infrastructure behind G2's partner program, including internal and external documentation, assets, and program materials that reflect G2's brand standards
- Lead the development of regional, G2-hosted co-sponsored event series with top strategic partners, working alongside Demand Gen and Field Marketing teams
- Evaluate, negotiate, and manage external partner event sponsorships from contract through post-event wrap-up, ensuring strong ROI on every investment
Requirements
What you’ll need- 5+ years of experience in partner marketing, product marketing, or customer-facing sales/success roles, ideally within technology, SaaS, or marketplace businesses
- A natural storyteller who can translate technical complexity into narratives that land with both internal teams and external partners
- Experience negotiating co-marketing agreements, building joint value propositions, and developing supporting materials
- Strong analytical skills, including comfort tracking ROI, interpreting adoption data, and managing partner marketing budgets
- Demonstrated ability to influence and align partners on shared opportunities and drive mutually beneficial outcomes
- A growth mindset with the ability to learn quickly in a fast-moving environment
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Willingness to travel for events, conferences, and team offsites.
Benefits
Comp & perks- Flexible work
- Ample parental leave
- Unlimited PTO
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
partner marketingproduct marketingcustomer-facing salesnegotiating co-marketing agreementstracking ROIinterpreting adoption datamanaging partner marketing budgets
Soft Skills
storytellinganalytical skillsinfluencingalignmentgrowth mindsetability to learn quickly
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Communications