G2

Senior Manager, Customer Marketing

G2

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

Visit company website
✨ AI Apply
Apply

Salary

💰 $110,000 - $155,000 per year

Job Level

Senior

About the role

  • Own and evolve customer lifecycle marketing programs—from onboarding and education to engagement and advocacy.
  • Develop and execute integrated, data-driven programs that deepen product adoption, strengthen retention, and foster long-term customer advocacy.
  • Execute campaigns aligned with lifecycle strategy to drive engagement, satisfaction, retention, and advocacy among customers.
  • Partner with cross-functional teams to launch and optimize multi-channel campaigns.
  • Manage a team of 3 individual contributors to ensure effective execution of customer marketing initiatives and individual growth.
  • Track campaign performance and collect customer feedback to measure program impact, optimize initiatives, and demonstrate ROI.

Requirements

  • Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
  • Experience: At least 8 years in customer experience, marketing, or related fields, with 5+ years in leadership roles managing multi-disciplinary teams in technology, SaaS, or marketplaces.
  • Skills:
  • Demonstrated success designing and executing customer marketing programs.
  • Strong leadership, team management, and coaching ability.
  • Deep expertise in customer lifecycle and high-impact communications.
  • Proven track record operationalizing and measuring customer programs.
  • Excellent communication, presentation, and interpersonal skills.
  • Proficiency with data analytics and customer feedback platforms.
  • Travel: Willingness to travel for customer events, conferences, and team meetings.
Benefits
  • Offers Equity
  • Offers Bonus
  • Flexible work
  • Ample parental leave
  • Unlimited PTO

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
customer lifecycle marketingdata-driven programscampaign performance trackingcustomer feedback collectionprogram optimizationSaaSmarketingcustomer experiencemulti-channel campaignscustomer advocacy
Soft skills
leadershipteam managementcoachingcommunicationpresentationinterpersonal skillscollaborationstrategic thinkingproblem-solvingcustomer engagement