G2

Growth Lead, Digital

G2

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $120,000 - $150,000 per year

Job Level

Senior

About the role

  • Design, operationalize and maintain an end-to-end customer journey for the SMB segment across G2’s Marketing Solutions offerings
  • Outline the desired customer and business outcomes at each step of the journey, define success success metrics and PQL signals
  • Partner with RevOps to implement comprehensive tracking and measurement frameworks across the entire journey to understand performance
  • Develop a global growth strategy that aligns with our GTM approach of Product-led Growth and Product-led Sales
  • Lead the planning, execution, and optimization of initiatives aimed at increasing customer acquisition, activation, retention and expansion.
  • Direct ownership of planning, execution and outcomes for Marketing campaigns
  • Measure full funnel performance and adjust execution to ensure the achievement of our revenue goals
  • Work closely with the VP/GM to ensure alignment between Growth efforts and overall business objectives

Requirements

  • A minimum of five years of experience in growth marketing with a focus on digital-first GTM
  • Proven ability to analyze and derive insights from a variety of data sources to measure effectiveness and performance of GTM motions and campaigns
  • Highly effective communicator and cross-functional collaborator to drive strategic alignment and execution toward business goals
  • Expertise in global growth marketing
  • Experience selling to SMB
  • Experience in marketplaces is a plus
Benefits
  • unlimited PTO
  • flexible work
  • ample parental leave

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
growth marketingdigital-first GTMdata analysisperformance measurementmarketing campaign executioncustomer acquisitioncustomer retentioncustomer activationproduct-led growthproduct-led sales
Soft skills
effective communicationcross-functional collaborationstrategic alignmentexecution toward business goals