Marketing Communications Specialist

G&G Industrial Lighting

Marketing Communications Specialist at G&G Industrial Lighting driving campaign execution and messaging development for B2B marketing. Collaborating on structured campaigns, sales-enablement content, and performance tracking.

Posted 5/24/2026full-timeRemote • North Carolina • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $90,000 per yearWebsite

About the role

Key responsibilities & impact

Support the development and execution of G&G’s commercial messaging and campaign initiatives
Collaborate closely with cross-functional teams to translate strategic priorities into manageable content and campaigns
Execute targeted marketing campaigns including email campaigns and nurture sequences
Develop and update sales and marketing content including case studies, application briefs, and campaign materials
Track and report on campaign performance including email metrics and engagement data

Requirements

What you’ll need

3-5 years of experience marketing technical or industrial B2B products
Hands-on experience building and executing email campaigns using marketing automation platforms (e.g., HubSpot, Salesforce, Pardot)
Ability to create sales-enablement content such as case studies, application briefs, and customer-facing messaging
Strong writing skills with the ability to translate technical features into clear customer value
Experience supporting sales teams, distributors, or rep networks
Comfortable collaborating directly with sales leadership on messaging and campaign priorities

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

email marketingcontent developmentcampaign executionsales-enablement contentmarketing automation

Soft Skills

collaborationstrong writingcommunicationstrategic thinking