Content Marketing Specialist

FYUL

Content Marketing Specialist managing content strategies for the DACH market in a global company. Involved in creating, optimizing, and localizing content across various platforms.

Posted 5/25/2026full-timeRemote • 🇧🇦 Bosnia and HerzegovinaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Developing and executing content strategies for the German-speaking (DACH) market across blogs, landing pages, and marketing campaigns
Creating, localizing, and optimizing content such as blog articles, newsletters, email campaigns, and website copy
Conducting keyword research and applying SEO best practices to improve organic visibility and performance
Optimizing landing pages, product pages, and informational content to increase engagement and conversions
Managing content localization and ensuring consistency in tone of voice across all German-language touchpoints
Planning and supporting ecommerce campaigns, seasonal promotions, and lifecycle communications for the DACH region
Collaborating with cross-functional teams (Growth, Product, Design, CRM) to align messaging and content strategy
Monitoring content performance and continuously iterating based on SEO and engagement insights

Requirements

What you’ll need

Experience in content marketing, copywriting, SEO, or editorial roles (ecommerce experience is a strong plus)
Native proficiency in German and excellent written English
Strong understanding of SEO principles, keyword research, and on-page optimization
Experience creating or localizing content for specific markets or audiences
Ability to write clear, engaging, and conversion-driven copy
Familiarity with ecommerce, digital marketing, or SaaS/on-demand platforms is a plus
Strong organizational skills and ability to manage multiple content streams
Analytical mindset with an interest in performance tracking and optimization
Highly self-motivated with a proactive mindset and the ability to independently drive projects from concept development to execution

Benefits

Comp & perks

Private health insurance
2 extra paid days off to focus on your mental or physical well-being
1 extra paid day off to celebrate a Birthday or any other celebration of your choice
Learning Budget to support your professional development
Access to mentorship, internal meetups, and hackathons, both on-site and online
Exciting team-building events and parties you’ll never forget!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content marketingcopywritingSEOkeyword researchon-page optimizationcontent localizationecommercedigital marketingperformance trackingconversion-driven copy

Soft Skills

organizational skillsanalytical mindsetself-motivatedproactive mindsetcollaborationcommunicationproject managementengagementcreativityattention to detail