Omnichannel Strategy Director

FWD People

Omnichannel Strategy Director managing integrated go-to-market strategies across Healthcare and Animal Health sectors. FWD People, a strategic marketing agency, seeks a strategic leader.

Posted 5/19/2026full-timeBrooklyn • New York • 🇺🇸 United StatesLead💰 $145,000 - $180,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the development of omnichannel strategies across both Healthcare and Animal Health brands, ensuring cohesive experiences across digital, field, media, CRM, content, and in-person engagement.
Translate brand, customer, and market insights into omnichannel plans, channel architectures, and high-impact tactical recommendations.
Partner with account, brand strategy, creative, digital/media, and medical teams to ensure omnichannel thinking is embedded from planning through execution.
Leverage client-provided field insights and engagement models to ensure personal and non-personal channels work together in a unified customer journey.
Develop customer journey maps, segmentation frameworks, message architectures, and activation strategies grounded in behavioral insight.
Guide teams on how to best utilize Veeva, Salesforce, and web ecosystems within the omnichannel architecture—informing CRM strategy, content modularity, and channel orchestration.
Evaluate performance data to optimize channel mix, refine engagement plans, and shape test-and-learn approaches.
Serve as the omnichannel expert during client workshops, pitches, and planning meetings.
Provide clarity and partnership to creative teams to ensure content aligns to channel best practices and behavioral intent.
Build and refine FWD’s omnichannel frameworks, templates, POVs, and best practices.
Serve as a capability-builder for the agency, helping teams deepen their understanding of channel planning, audience strategy, and integrated engagement.
Support new business efforts with omnichannel POVs, pitch narratives, and concepting.
Keep the agency ahead of channel, content, and engagement trends relevant to healthcare and animal health.

Requirements

What you’ll need

10+ years of experience in omnichannel, integrated marketing, digital strategy, or engagement strategy within b2b, healthcare, biotech, animal health, or adjacent regulated industries.
Deep understanding of omnichannel—not just digital—including rep-triggered experiences, CRM, email, paid media, content personalization, web UX, and in-person engagements.
Strong experience with Veeva, Salesforce, or related CRM/CLM ecosystems preferred.
Ability to translate data, clinical insight, and market nuance into actionable channel strategies.
Experience developing customer journeys, segmentation approaches, and tactical plans across multiple audiences.
Ability to partner closely with content and creative teams to ensure content strategy, messaging, and creative expression are fully integrated into omnichannel journeys and experiences.
Comfort navigating scientific categories and synthesizing complex information.
Strong partnership skills: able to work fluidly across account, brand strategy creative, analytics, medical, and digital teams.
Excellent communication and storytelling skills; able to simplify complexity and build client confidence.
Experience working directly with clients at Director+ levels, ideally in both planning and ongoing strategic counsel.
A proactive, collaborative mindset and the ability to bring order, clarity, and calm to complexity.
Curiosity, adaptability, and eagerness to help shape a growing strategy function.

Benefits

Comp & perks

25 days off per year +16 paid holidays
Matching 401(k)
Medical, dental & vision
Paid maternity & paternity leave
Home office setup
Yearly team retreats
Comprehensive professional development program including executive coaching and a yearly professional development stipend

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

omnichannel strategydigital strategyengagement strategycustomer journey mappingsegmentation frameworksmessage architecturechannel orchestrationcontent personalizationdata analysistactical planning

Soft Skills

strong partnership skillsexcellent communication skillsstorytelling skillscollaborative mindsetcuriosityadaptabilityability to simplify complexityproactive approachability to bring order to complexityclient relationship management