Search Analyst, PPC/SEO

Future

Search Analyst monitoring Google search performance across PPC and SEO channels at Go.Compare. Delivering insights into user intent and search behaviour to support marketing decisions.

Posted 5/18/2026full-timeCardiff • 🇬🇧 United KingdomMid-LevelSenior💰 £30,000 - £40,000 per yearWebsite

About the role

Key responsibilities & impact

Monitor and report on Google search performance across PPC and SEO, including impressions, clicks, CTR, conversions, and spend
Develop and maintain dashboards and recurring reports that provide a combined view of paid and organic search performance
Analyse combined search metrics (e.g. total CTR, blended click share, cannibalization or lift between PPC and SEO)
Identify trends, opportunities, and risks in search performance based on keyword, category and device
Translate search and market data into insights about user intent, demand, and search behaviour
Partner with marketing and trading teams to provide data-driven recommendations
Support campaign planning and optimisation by identifying keyword opportunities and performance gaps
Ensure data accuracy and consistency across search platforms and reporting tools

Requirements

What you’ll need

Experience analyzing PPC and SEO performance, ideally within Google Search (e.g., Google Ads, Search Console)
Strong analytical skills with the ability to synthesize data from multiple sources
Experience building dashboards and reports in analytics or BI tools
Ability to clearly communicate insights and recommendations to non-technical stakeholders
Strong attention to detail and comfort working with performance metrics
Experience with blended or integrated search reporting (PPC + SEO)
Familiarity with keyword research tools and competitive search analysis
Understanding of attribution and the interaction between paid and organic search
Experience translating macro market trends into actionable insights
Predictive modelling and forecasting experience

Benefits

Comp & perks

Uncapped leave, because we trust you to manage your workload and time
When we hit our targets, enjoy a share of our profits with a bonus
Refer a friend and get rewarded when they join Future
Wellbeing support with access to our Colleague Assistant Programmes
Opportunity to purchase shares in Future, with our Share Incentive Plan

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

PPC analysisSEO performance analysisdata synthesisdashboard buildingreportingkeyword researchattribution understandingpredictive modelingforecasting

Soft Skills

analytical skillscommunicationattention to detail