Retention Director

Future

Retention Director overseeing retention strategy for Kiplinger brands. Focusing on growing recurring revenue through digital subscriptions and online ordering.

Posted 4/24/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $108,000 - $120,000 per yearWebsite

About the role

Key responsibilities & impact

Develop the comprehensive retention strategy for Kiplinger brands to maximize Customer Lifetime Value (LTV) through customer subscription and re-engagement promotions.
Design and build the full, end-to-end retention lifecycle strategy across mail, email, coverwraps and online channels
Lead the development of high-conversion win-back and reactivation campaigns to recover lapsed subscribers and establish a reliable recurring revenue channel.
Find cross sell and bundle opportunities with targeted messaging across all Kiplinger brands.
Establish a rigorous A/B and multivariate testing cadence across all brands.
Manage the Retention Key Performance Indicators (KPIs), tracking LTV, M1/M3/M6 churn, reactivation rate, and channel revenue.
Prepare annual retention budgets and manage monthly financial forecasting.
Forecast and order inventory for print campaign components.
Collaborate with other retention marketers for efficiency opportunities.

Requirements

What you’ll need

10+ years of experience in Retention, Lifecycle, or B2C marketing, with a focus on growing recurring revenue
Education: Bachelor's degree in Marketing, Communications, or a related field
Leadership: Experience leading teams, project managing, and mentoring staff
Organization: Ability to collaborate with teams that are in different time zones and countries
Documented success in growing recurring revenue and reducing customer churn, increasing Customer Lifetime Value (LTV)
Advanced analytical capabilities, including expertise in campaign analysis, testing, and the ability to build and manage retention reports
Cross-functional communication skills, with the ability to translate complex retention data into clear, strategic narratives for Executive team members.

Benefits

Comp & perks

Uncapped leave, because we trust you to manage your workload and time
When we hit our targets, enjoy a share of our profits with a bonus
Refer a friend and get rewarded when they join Future
Well-being support with access to our Colleague Assistant Programs
Opportunity to purchase shares in Future with our Share Incentive Plan

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

retention strategycustomer lifetime valueA/B testingmultivariate testingcampaign analysisfinancial forecastinginventory managementB2C marketingrecurring revenue growthcustomer churn reduction

Soft Skills

leadershipproject managementmentoringcollaborationorganizational skillscross-functional communicationanalytical capabilitiesstrategic narrative development

Certifications

Bachelor's degree in MarketingBachelor's degree in Communications