Web Developer Trainee
Nokia
CloudJavaScriptReact
Senior Email Marketing Manager
Future
contract
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
Cloud
About the role
- Own email marketing, retention, and growth strategy across Future’s Women’s Lifestyle properties (Who What Wear, Who What Wear UK, Marie Claire, Marie Claire UK, The Thirty)
- Manage email acquisition strategy end-to-end, run site-wide behavioral campaigns, and optimize for incremental subscriber conversion
- Own email and partnerships content strategy, prioritizing traffic, affiliate, and media revenue goals
- Develop subscriber nurture campaigns to move users down the loyalty funnel and optimize organic traffic growth across off-platform partnerships
- Manage a team of email marketers to strategize and execute email campaigns
- Collaborate with editorial and auxiliary teams to implement content strategy and drive revenue goals
Requirements
- Proven experience implementing the content strategy with editorial and auxiliary teams
- Expert in HTML and basic understanding of CSS
- Strong experience using an ESP such as Sailthru, Klaviyo, or Selligent
- Proficient in Google Analytics and building custom reports
- Expert in email segmentation, automation, and journeys
- Experience in copywriting, proofreading, and copy editing
- Proficient in Photoshop, Adobe Creative Cloud tools, or Canva Pro
- Proficient in Marfeel and other audience tools to drive insights
- Proven success using analytics tools to drive content strategy with editorial teams across various brands
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