Subscription Marketing Director
Future
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $146,000 - $165,000 per year
Job Level
About the role
- Develop comprehensive marketing strategies for all Kiplinger brands that directly align with and achieve our goals.
- Work with editorial teams to translate brand heritage and values into emotionally resonant storytelling across channels and campaigns.
- Develop strategic partnerships and support new revenue streams such as events and memberships.
- Lead the development of campaigns, ensuring creative concepts are impactful, on-brand, and relevant to the target consumer across multiple platforms.
- Manage the creative process internally to bring campaigns to life across all touchpoints, ensuring an impactful and cohesive campaign.
- Manage the marketing budget to ensure maximum return on investment.
- Analyze campaign performance in-market, using in-depth social listening to identify learnings and propose improvements.
- Align marketing initiatives and objectives with sales, product, and operations teams, to maintain consistent implementation of plans.
Requirements
- Minimum 10 years with proven experience as a Marketing Director or equivalent senior leadership role working with B2C consumers, subscriptions (non and recurring revenue), finance, brand building, and demonstrable experience of marketing transformation and growth.
- Bachelor's degree in Marketing, Communications, or a related field.
- Experience leading teams, project manage, and mentor staff.
- Able to collaborate with teams that are in different time zones and countries.
- Demonstrated proficiency in Google sheets, slides and analytics tools, such as Google Analytics.
Benefits
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Well-being support with access to our Colleague Assistant Programs
- Opportunity to purchase shares in Future with our Share Incentive Plan
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategiescampaign developmentbrand buildingmarketing transformationproject managementsocial listeningperformance analysis
Soft Skills
leadershipcollaborationmentoringcommunication