Subscription Marketing Director

Future

Marketing Director developing strategies and overseeing teams for Kiplinger's subscription offerings. Strategic leadership role with opportunities for brand growth and revenue generation in a hybrid setting.

Posted 4/15/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $146,000 - $165,000 per yearWebsite

About the role

Key responsibilities & impact

Develop comprehensive marketing strategies for all Kiplinger brands that directly align with and achieve our goals.
Work with editorial teams to translate brand heritage and values into emotionally resonant storytelling across channels and campaigns.
Develop strategic partnerships and support new revenue streams such as events and memberships.
Lead the development of campaigns, ensuring creative concepts are impactful, on-brand, and relevant to the target consumer across multiple platforms.
Manage the creative process internally to bring campaigns to life across all touchpoints, ensuring an impactful and cohesive campaign.
Manage the marketing budget to ensure maximum return on investment.
Analyze campaign performance in-market, using in-depth social listening to identify learnings and propose improvements.
Align marketing initiatives and objectives with sales, product, and operations teams, to maintain consistent implementation of plans.

Requirements

What you’ll need

Minimum 10 years with proven experience as a Marketing Director or equivalent senior leadership role working with B2C consumers, subscriptions (non and recurring revenue), finance, brand building, and demonstrable experience of marketing transformation and growth.
Bachelor's degree in Marketing, Communications, or a related field.
Experience leading teams, project manage, and mentor staff.
Able to collaborate with teams that are in different time zones and countries.
Demonstrated proficiency in Google sheets, slides and analytics tools, such as Google Analytics.

Benefits

Comp & perks

Uncapped leave, because we trust you to manage your workload and time
When we hit our targets, enjoy a share of our profits with a bonus
Refer a friend and get rewarded when they join Future
Well-being support with access to our Colleague Assistant Programs
Opportunity to purchase shares in Future with our Share Incentive Plan

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategiescampaign developmentbrand buildingmarketing transformationproject managementsocial listeningperformance analysis

Soft Skills

leadershipcollaborationmentoringcommunication