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Growth Specialist
Future U PodcastGrowth Specialist executing marketing strategies to drive revenue for CollegeVine's AI solutions. Collaborating with teams and managing data-driven campaigns in higher education.
About the role
Key responsibilities & impact- Build and execute multi-channel plays that drive top-of-funnel pipeline — outbound sequences, use-case campaigns, event follow-up, LinkedIn ads, and more
- Develop, test, and iterate on messaging for different higher ed personas and use cases — financial aid, advising, student services, and more
- Build and manage outreach and experimentation infrastructure using AI tools
- Track performance across plays and campaigns, synthesize what's working, and bring data-backed recommendations to the team
- Collaborate with Sales to ensure plays convert and feedback loops stay tight
- Contribute to content that supports plays — short-form copy, email sequences, landing pages, one-pagers
Requirements
What you’ll need- 2+ years of experience in growth marketing, demand generation, or a GTM-focused role at a B2B startup
- Strong executor that can move fast, follow through, and take ownership over outcomes
- Analytical mindset with a love for testing and experimentation, letting data guide iteration
- Solid marketing fundamentals: ability to write compelling copy, understand audience segmentation, and know what makes a message land
- Excited to build with AI tools and eager to push what's possible with them
- Self-directed and resourceful — doesn't need a perfect playbook to get started and thrives in ambiguity
- Motivated by business outcomes, caring about pipeline and closed deals in addition to clicks and opens.
Benefits
Comp & perks- Flexible work arrangements
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
growth marketingdemand generationcopywritingaudience segmentationdata analysiscampaign performance trackingmulti-channel marketingexperimentationoutreach managementAI tools
Soft Skills
executionownershipanalytical mindsetself-directedresourcefulnessadaptabilitycollaborationcreativitymotivationcommunication