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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creating engaging German-language content for digital platforms, with a strong focus on performance-driven advertising and brand consistency. Possesses native or near-native German language skills and a collaborative approach to managing creative projects.
Highest-signal resume keywords
German Language ProficiencyContent CreationPerformance Creative ManagementGraphic Design SkillsUGC Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingContent StrategyAd Creative ReviewPerformance Data AnalysisVideo Editing
Soft Skills
CollaborationCommunicationCreativityAttention to Detail
Industry Keywords
DACH MarketDirect-to-ConsumerSocial TrendsBrand GuidelinesInfluencer Relationships
About the role
Key responsibilities & impact- Write, concept, and star in German-language ads across Meta, TikTok, and YouTube from scroll-stopping hooks to longer-form scripts, becoming one of the faces of Fussy in the DACH region
- Brief, manage, and review German-language UGC and content creators, giving feedback grounded in both performance data and brand guidelines
- Brief graphic designers and video editors on German-language creative, and review their work to make sure it lands with a German audience
- Give final review to German-language ad creative before it goes live
- Work with our Creative Strategy team to understand what's working in English-language creative and localise those learnings into German-language concepts
- Stay close to German consumer culture, social trends, and competitor activity in the DACH market
Requirements
What you’ll need- You are a content creator who loves making thumb-stopping content
- You have native or near-native German language skills
- You have a genuine feel for copywriting and what makes an ad actually work, not just look pretty
- You have experience in a direct-to-consumer, agency, or content-led environment where you've seen how performance creative works
- You are comfortable owning a brief from idea to delivery without heavy hand-holding
- You have a strong eye for brand consistency - you'll be the last line of defence on a lot of our DACH output
- You are collaborative and communicative - you'll be working across growth, brand, and external creators
- Bonus points, but not a deal breaker: You have existing relationships with German-language creators or influencers
- You have experience managing UGC or creator programmes
- You have some graphic design or video editing skills
Benefits
Comp & perks- A chance to play a part in banishing single-use plastic from the bathroom
- Hybrid working with Tuesdays, Wednesdays and Thursdays in our London (Shoreditch) office
- 33 days annual leave including flexible bank holidays + a day off for your birthday – we encourage you to take time off to switch off, rest and recharge.
- Our WellHub membership with a range of fitness & wellbeing options - we care about our team’s wellness, from physical to mental health
- Share options after probation, so that you can benefit from our growth
- Gym membership
