Senior Sales Development Representative, Lead

FusionAuth

Senior SDR Lead managing outbound pipeline generation for FusionAuth, a CIAM software provider. Collaborating with marketing to define strategies and execute campaigns targeting technical buyers.

Posted 7/2/2026full-timeRemote • Colorado • 🇺🇸 United StatesSenior💰 $90,000 - $115,000 per yearWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Identify and prioritize target accounts aligned with FusionAuth's ICP
Build and manage prospect lists and buying committees across technical personas
Follow-up and convert inbound Contact Us “hand raise” leads and MQLs
Prospect CTOs, VPs of Engineering, Architects, Security teams, and Developers
Execute multi-channel outreach including cold calls, personalized emails, and LinkedIn engagement
Multi-thread accounts across personas to build consensus and accelerate pipeline
Book qualified meetings for the Account Executive team
Own marketing sourced pipeline, which includes both inbound and outbound, metrics and targets
Track meetings, conversion rates, and opportunities through the full funnel
Maintain CRM accuracy and hygiene in Salesforce
Analyze messaging performance and campaign effectiveness
Continuously improve outbound campaigns based on data and market feedback
Help define and refine ICPs and account segmentation feedback for the partner marketing team
Build and test messaging frameworks tailored to technical buyers
Collaborate with Marketing and Sales on campaign strategy and plays
Share market feedback and competitive intelligence with leadership
Document inbound and outbound follow-up best practices, workflows, and playbooks
Help shape the future outbound organization and team structure
Coach and onboard future SDR hires as the team scales
Establish repeatable, measurable outbound processes from the ground up

Requirements

What you’ll need

3+ years of experience in a B2B technology Sales Development role, experience in cybersecurity a plus
Proven experience developing and running outbound plays that convert
Proven ability to create qualified pipeline and convert inbound and outbound activity into revenue opportunities
Strong cold calling skills with experience engaging senior decision-makers (CTOs, VPs of Engineering, Security leaders)
Excellent written and verbal communication skills
Experience building outbound campaigns from scratch — not just executing existing playbooks
Experience leveraging AI tools to build agentic workflow
Proficiency with CRM systems and sales engagement tools
Self-directed, highly organized, and comfortable operating with minimal oversight
Strong analytical skills with the ability to interpret performance data and optimize accordingly

Benefits

Comp & perks

Comprehensive health insurance including medical, dental, and vision coverage, with the company covering the majority of your medical premiums to keep your costs low
Fully employer-paid High Deductible Health Plan (HDHP) option paired with a Health Savings Account (HSA), including employer contributions
Basic life insurance and short- and long-term disability coverage fully paid by the company for essential financial protection
Voluntary life insurance options to provide additional financial protection for you and your loved ones
Healthcare and Dependent Care Flexible Spending Accounts (FSAs) to save pre-tax dollars on eligible expenses
401(k) plan with company match to help you save for retirement
Generous paid time off (PTO) plus paid company holidays to support work-life balance
Employee Assistance Program (EAP) offering confidential counseling and support services
Professional growth and development opportunities to boost your career journey
Eligibility for performance-based bonuses or variable compensation tied to individual, team, or company results

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Outbound SalesLead ConversionPipeline ManagementMessaging Framework DevelopmentData Analysis

Soft Skills

Excellent CommunicationSelf-DirectedHighly Organized