Senior Director of Demand Generation
FusionAuth
full-time
Posted on:
Location Type: Remote
Location: Remote • Colorado • 🇺🇸 United States
Visit company websiteSalary
💰 $150,000 - $190,000 per year
Job Level
Senior
About the role
- Own FusionAuth's global pipeline generation strategy by leveraging the right mix of volume, velocity, and efficiency across all channels
- Build quarterly and annual pipeline plans and models that tie directly to revenue goals and validated by funnel math
- Lead, mentor, and grow a high-performing demand generation team
- Develop integrated persona- and vertical targeted campaigns leveraging paid and owned channels, such as email, digital, third-party, webinars, events, and more
- Work with Revenue Operations to implement and execute marketing program strategy, funnel optimization, ROI analysis, and tech stack selection and implementation
- Manage a demand generation budget that meets company goals for growth and ROI, while maintaining a watchful eye on program optimization and spend
- Work with our SDR and Sales teams to create programs that not only generate net-new leads, but also accelerate them through the entire sales funnel
- Own a marketing-generated and influenced pipeline and revenue number, and help build out the metrics and dashboards that focus and optimize demand generation activities
- Partner with our content and product marketing team to promote and leverage key content assets through an integrated campaign strategy
- Build and operationalize an Account-Based marketing strategy for high-value target accounts
- Work cross-functionally with key executives, sales, operations, finance, and product to communicate marketing activities and results with the overall team
- Leverage emerging tools, like AI, for team efficiency, productivity, and innovation
- Develop key dashboards and KPIs, regularly present insights to GTM leadership, and provide clear recommendations for leadership
Requirements
- 7+ years in marketing leadership roles in B2B software, security or infrastructure software a plus
- Experience marketing to technical buyers
- Proven success building demand engines that drive predictable pipeline and revenue at scale - $30M+ ARR environments preferred
- Strong expertise in developing and optimizing multi-channel, full-funnel campaigns and ABM
- Strong analytical competency, fluent in funnel math, performance metrics, attribution, and forecasting
- Hands-on experience with marketing automation platforms and CRM
- Proven track record of owning a pipeline and revenue number
- Excellent communication and writing skills
- Collaborative team player who is excited to be part of a growing team
Benefits
- Comprehensive health insurance including medical, dental, and vision coverage, with the company covering the majority of your medical premiums to keep your costs low
- Fully employer-paid High Deductible Health Plan (HDHP) option paired with a Health Savings Account (HSA), including employer contributions
- Basic life insurance and short- and long-term disability coverage fully paid by the company for essential financial protection
- Voluntary life insurance options to provide additional financial protection for you and your loved ones
- Healthcare and Dependent Care Flexible Spending Accounts (FSAs) to save pre-tax dollars on eligible expenses
- 401(k) plan with company match to help you save for retirement
- Generous paid time off (PTO) plus paid company holidays to support work-life balance
- Employee Assistance Program (EAP) offering confidential counseling and support services
- Professional growth and development opportunities to boost your career journey
- Eligibility for performance-based bonuses or variable compensation tied to individual, team, or company results
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationpipeline generationfunnel optimizationmulti-channel campaignsAccount-Based marketingROI analysisperformance metricsattributionforecastingmarketing automation
Soft skills
leadershipmentoringcommunicationcollaborationanalytical competencyteam playerstrategic thinkingpresentation skillsinnovationproblem-solving