Analyst

• Gather data from multiple sources, including but not limited to digital advertising platforms, social media, client systems and platforms, and web analytics tools
• Determine campaign data and tracking requirements; manage measurement systems for data capture and reporting
• Serve as technical resource for configuring and adding new data to reporting systems and dashboards
• Analyze campaign performance data to assess the effectiveness of various media channels and campaigns
• Develop and maintain key performance indicators (KPIs) to track media campaign success
• Monitor and report on KPIs regularly, identifying trends and opportunities for improvement
• Conduct analysis to benchmark our performance against client and industry standards
• Create visualizations and reports to communicate data findings effectively to cross-functional teams
• Utilize data visualization tools to present data in a clear and actionable manner
• Collaborate with marketing and advertising teams to provide actionable insights for optimizing media campaigns
• Make data-driven recommendations for budget allocation and targeting adjustments
• Plan and execute A/B tests and experiments to refine media strategies
• Interpret test results to implement improvements in future campaigns
• Provide ad-hoc analysis and support for various data-related inquiries
• Be ready to address urgent requests and deliver insights promptly
• Maintain organized documentation of data sources, methodologies, and results
• Create and deliver regular reports to internal stakeholders

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