Fusion92

Marketing Analyst

Fusion92

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Illinois • 🇺🇸 United States

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Salary

💰 $50,000 - $70,000 per year

Job Level

Mid-LevelSenior

Tech Stack

CloudSQLTableau

About the role

  • Gather data from multiple sources, including but not limited to digital advertising platforms, social media, client systems and platforms, and web analytics tools
  • Determine campaign data and tracking requirements; manage measurement systems for data capture and reporting
  • Serve as technical resource for configuring and adding new data to reporting systems and dashboards
  • Analyze campaign performance data to assess the effectiveness of various media channels and campaigns
  • Develop and maintain key performance indicators (KPIs) to track media campaign success
  • Monitor and report on KPIs regularly, identifying trends and opportunities for improvement
  • Conduct analysis to benchmark our performance against client and industry standards
  • Create visualizations and reports to communicate data findings effectively to cross-functional teams
  • Utilize data visualization tools to present data in a clear and actionable manner
  • Collaborate with marketing and advertising teams to provide actionable insights for optimizing media campaigns
  • Make data-driven recommendations for budget allocation and targeting adjustments
  • Plan and execute A/B tests and experiments to refine media strategies
  • Interpret test results to implement improvements in future campaigns
  • Provide ad-hoc analysis and support for various data-related inquiries
  • Be ready to address urgent requests and deliver insights promptly
  • Maintain organized documentation of data sources, methodologies, and results
  • Create and deliver regular reports to internal stakeholders

Requirements

  • Bachelor's degree in a related field, such as Marketing, Data Science, or Statistics
  • Proven experience in data analysis and interpretation, preferably in the marketing or advertising industry
  • Proficiency with data analysis tools and software, including Alteryx, Excel, Google Analytics, and data visualization tools such as Tableau and Salesforce Marketing Cloud Intelligence
  • Knowledge of digital advertising platforms (e.g., Google Ads, Facebook Ads) and web analytics is preferred
  • Experience with building data tables and querying in SQL is a plus
  • Strong analytical and problem-solving skills
  • Excellent communication and presentation skills
  • Detail-oriented with the ability to manage multiple tasks and meet deadlines
Benefits
  • Health insurance
  • Professional development
  • Flexible work arrangements

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
data analysisdata interpretationA/B testingSQLKPI developmentdata visualizationdigital advertisingreporting systemscampaign performance analysisbenchmarking
Soft skills
analytical skillsproblem-solving skillscommunication skillspresentation skillsdetail-orientedorganizational skillscollaborationtime management
Certifications
Bachelor's degree in MarketingBachelor's degree in Data ScienceBachelor's degree in Statistics