Fusable

Demand Generation Manager

Fusable

full-time

Posted on:

Location Type: Remote

Location: North Carolina • United States

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About the role

  • Develop and execute comprehensive demand generation strategies across multiple channels, including but not limited to paid search, paid social, display, content syndication, email marketing, and webinars.
  • Manage and optimize digital advertising campaigns (Google Ads, LinkedIn Ads, etc.) to maximize ROI and achieve lead generation targets.
  • Collaborate closely with the content marketing team to develop compelling assets (e-books, whitepapers, webinars, case studies) that fuel lead nurturing and conversion.
  • Implement and refine lead scoring, nurturing, and routing processes to ensure efficient handoff to the sales team.
  • Utilize marketing automation platforms to build and execute campaigns, segment audiences, and track performance.
  • Analyze campaign performance data to identify trends, insights, and opportunities for optimization, regularly reporting on key metrics.
  • Conduct A/B testing on landing pages, ad copy, and email content to continuously improve conversion rates.
  • Stay up to date with industry trends and best practices in demand generation, B2B marketing, and SaaS.
  • Manage budget allocation for demand generation initiatives, ensuring efficient spend and maximum impact.
  • Work cross-functionally with sales, product, and customer success teams to align on goals and optimize the customer journey.

Requirements

  • 5+ years of experience in demand generation or a similar role, specifically within a B2B SaaS company.
  • Proven track record of driving measurable results in lead generation, MQLs, SQLs, and pipeline contribution.
  • Expertise in managing and optimizing paid advertising campaigns on platforms like Google Ads and LinkedIn Ads.
  • Strong proficiency with marketing automation platforms (HubSpot) and CRM systems (Salesforce).
  • Data-driven mindset with excellent analytical skills and the ability to translate data into actionable insights.
  • Experience with A/B testing and conversion rate optimization principles.
  • Solid understanding of the B2B sales funnel and buyer's journey.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects simultaneously and thrive in a fast-paced, dynamic environment.
  • Bachelor's degree in Marketing, Business, or a related field (or equivalent practical experience).
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationlead generationA/B testingconversion rate optimizationcampaign performance analysislead scoringnurturing processesbudget managementB2B marketingSaaS
Soft Skills
analytical skillscommunication skillsproject managementcollaborationdata-driven mindsetadaptabilitytime managementproblem-solvingcreativityattention to detail
Certifications
Bachelor's degree in MarketingBachelor's degree in Businessequivalent practical experience