Senior Performance Creative Strategist – fully remote

Funzy

Senior Performance Creative Strategist developing impactful paid social creatives for a growing E-Commerce startup. Collaborating with teams to analyze performance data and optimize advertising strategies.

Posted 5/26/2026full-timeRemote • 🇩🇪 GermanySeniorWebsite

About the role

Key responsibilities & impact

Develop and refine our paid social creative strategy with a focus on scalable creatives across the entire funnel (ToF, MoF, BoF)
Conceptualize high-converting direct-response ads — from hooks and scripts to clear messaging and conversion logic
Develop strong creative territories, new ad concepts, and launch narratives for existing and new products
Analyze performance data and creative insights to iteratively develop winning creatives and derive new testing approaches
Develop and prioritize various ad formats such as UGC, skits, greenscreen, social proof, and comparison ads
Work closely with design, content, and performance marketing teams to rapidly translate ideas into effective creatives
Plan larger assets such as shoots or hero videos, always with a clear focus on performance and scalability

Requirements

What you’ll need

University degree in marketing, communications, media, business administration, or an equivalent qualification (e.g., digital marketing)
Several years of experience in DTC paid social / performance creative, ideally within an e‑commerce environment
Proven experience with direct-response creatives
Strong understanding of buyer psychology and conversion logic
Experience working with performance data and testing
Proficient with tools such as Motion, and ideally familiar with AI tools
A keen sense for formats, trends, and effective communication
Structured, independent working style and true ownership mentality
Fluent German and English skills

Benefits

Comp & perks

Access to a shared office desk
MacBook
Flexible working hours
Remote work / work from home
Unforgettable team events
Employee discounts for you and exclusive benefits for family & friends

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid social creative strategydirect-response adscreative territoriesad formatsperformance data analysisbuyer psychologyconversion logictesting approachesUGCe-commerce

Soft Skills

effective communicationstructured working styleindependent working styleownership mentalitycreativitycollaborationadaptabilityanalytical thinkingattention to detailtrend awareness

Certifications

university degree in marketinguniversity degree in communicationsuniversity degree in mediauniversity degree in business administrationdigital marketing qualification