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Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Build and maintain CleverTap User Journeys (onboarding, recall, retention, engagement)
- Monitor CRM performance dashboards and key metrics; proactively surface data-driven optimization recommendations
- Handle routine CRM operational tasks
- Identify user decision friction points from data (e.g., drop-off in the booking flow, low CTR on key pages)
- Design and run A/B tests; output CVR impact data to support iteration decisions
- Actively identify opportunities to use AI tools for workflow efficiency (e.g., automated reporting, smarter segmentation logic, content generation)
- Help maintain and expand existing n8n automation workflows
- Stay current on AI marketing trends and bring concrete, actionable ideas to the team — not just awareness that tools exist
- Align with local marketing teams across markets on CRM execution needs
- Help consolidate cross-market lifecycle performance data to support HQ strategic decisions
Requirements
What you’ll need- 1–3 years of experience in marketing operations or growth-related roles (e-commerce or app marketing background preferred)
- Hands-on experience with at least one CRM automation tool (CleverTap, Salesforce Marketing Cloud, etc.)
- Actively uses AI tools (Gemini, Claude, n8n, etc.) to solve work problems — not just heard of them
- Data literacy: able to extract insights from data and translate them into action
- Strong written and verbal communication in both English and Mandarin
- Most importantly: someone who doesn't just want to complete assigned tasks, but consistently asks, 'Is this solving the actual problem? Is there a better way?'
Benefits
Comp & perks- Collaborate closely with engineering, data, and product teams, not siloed in a marketing corner
- Real opportunity to grow into a CRM Strategist or Growth Analyst role, not just stay as an operator
- Your ideas will directly shape the direction
- Work across FunNow, Eatigo, and Niceday, 3 brands spanning 7 Asian markets
- Transforming from CRM execution to Growth Operations
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRM automationA/B testingdata analysisuser journey designoptimization recommendationsworkflow efficiencydata-driven decision makingcontent generationsegmentation logicperformance metrics
Soft Skills
problem-solvingcommunicationcollaborationdata literacyproactive mindsetadaptabilitycritical thinkingcreativityattention to detailstrategic thinking