Demand Generation, Marketing Operations Manager

Funnel Leasing

Demand generation manager building organic ABM campaigns and marketing operations for Funnel’s rental-experience SaaS. Driving pipeline through HubSpot, Salesforce, content, events, email, LinkedIn, and outbound cadences.

Posted 9/3/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $130,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in marketing operations and demand generation, with a strong focus on building and managing automated nurture workflows, lead scoring models, and account-based marketing strategies. Proficient in utilizing HubSpot and Salesforce for campaign management and performance reporting.

Highest-signal resume keywords

Marketing Automation Platform OwnershipHubSpot and Salesforce IntegrationLead/Account Scoring Model DevelopmentB2B SaaS Marketing ExperienceAnalytical Skills for Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead Scoring ModelsAutomated Nurture WorkflowsAccount-Based MarketingCampaign Attribution ReportingEmail Campaign ManagementSocial Media Campaign ManagementData Hygiene PracticesLifecycle Stages ManagementEvent Campaign PlanningPipeline Performance Analysis

Soft Skills

Analytical ThinkingIndependent OperationCollaborationAdaptabilityProblem-Solving

Tools & Technologies

HubSpotSalesforceClayInstantlyEmail Marketing ToolsSocial Media Platforms

Industry Keywords

B2B SaaSDemand GenerationRevOpsAccount-Based TargetingMarketing Operations

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Segment and prioritize approximately 1,800 target accounts into tiers and personas
Build organic campaigns and cadences for each account tier
Build and run reactivation campaigns for previously engaged accounts
Plan pre- and post-event campaigns for three major industry events and the annual user conference
Track, score, and follow up with event attendees and prospects
Repackage thought leadership, podcast, and event content into nurture sequences by persona and buying stage
Run ABM plays using email, LinkedIn, Clay, Instantly, and other organic/outbound channels
Own and test cold and warm outbound cadences with SDRs
Administer HubSpot and Salesforce, including scoring, lifecycle stages, routing rules, and data hygiene
Build campaign and channel attribution reporting connecting marketing activity to Salesforce pipeline and closed-won revenue
Design and manage automated nurture and follow-up workflows
Define and maintain MQL/SQL criteria with Sales leadership
Monitor marketing-to-SDR/AE handoff quality
Evaluate and operate tools identifying individual- and account-level buying intent
Report on pipeline by channel and campaign and determine what to scale, fix, or discontinue
Partner with Sales leadership on SDR and AE enablement
Foster continuous improvement and collaboration
Perform other duties as assigned

Requirements

What you’ll need

3-5+ years in marketing operations, RevOps, or demand generation
Hands-on ownership of a marketing automation platform; HubSpot strongly preferred
Experience integrating HubSpot with Salesforce
Proven experience building lead/account scoring models, lifecycle stages, and automated nurture workflows from scratch
Experience managing organic email and social/LinkedIn campaigns, including account-based targeting
B2B SaaS background with a long sales cycle and multiple buying-committee stakeholders strongly preferred
Strong analytical skills and ability to pull and interpret reporting on pipeline and channel performance
Ability to work from ambiguity and build systems
Ability to operate independently while shaping tactics and pushing back when warranted
Travel under 10%

Benefits

Comp & perks

Health insurance
Dental and Vision insurance
Company paid Life/AD&D
Long-term Disability insurance
Short-term Disability insurance
Term Life insurance
Flexible Spending Account (FSA)
Health Savings Account (HSA)
Retirement Plan - 2% company match
EAP
Remote/Hybrid Opportunities
Uncapped Discretionary Time off
Sick Leave
14 paid holidays
One time remote work stipend
Employee recognition program
Employee-led Groups (ELG’s)
Unlimited PTO
Benefits that begin on your first day of employment