VP of External Sales

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VP of External Sales driving new customer acquisition for cloud ERP software designed for municipalities. Leading the team to build external sales organization and expanding to new states.

Posted 7/14/2026full-timeRemote • Texas • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in building and leading high-performing sales teams, with a focus on self-sourced new-logo wins and managing complex, long-cycle deals. Proficient in establishing repeatable onboarding processes and maintaining CRM hygiene to ensure pipeline accuracy and discipline.

Highest-signal resume keywords

Sales Team BuildingNew-Logo AcquisitionLong-Cycle Deal ManagementCRM HygienePublic-Sector Buying Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentDeal ClosingPipeline ManagementRFP ManagementProcurement Processes

Soft Skills

Self-CritiqueCuriosityDisciplineCommunication

Tools & Technologies

HubSpot

Industry Keywords

GovtechMunicipal SoftwareHealthcareEdtechPublic Safety

About the role

Key responsibilities & impact

This role exists to win new cities, starting immediately, with you carrying deals and to build the outside sales organization that scales it: hire and ramp hunters, open new states, and create a system a new hire can execute without anyone else in the room.
You’ll recruit, hire, and ramp your own reps and carry deals yourself while you do it.
If your success story starts with “marketing handed us leads,” this isn’t your job.
You’ll close the biggest deals yourself, step into your team’s late-stage deals, and report the truth good or bad to leadership every week.
A hired, ramped team running the qualification and outbound system with a repeatable onboarding path behind them
Active pipeline in at least three new states
Pipeline, stages, and forecast in HubSpot that You, the CEO, CFO, and board take at face value - no haircuts, no surprises.
First closed-won in each new state and a documented playbook for the state after that.
New-logo results that clearly outpace what founder-led sales delivered
Qualification, demo standards, and cadence discipline a new hire can run after 90 days without anyone else in the room.

Requirements

What you’ll need

You've done this before, at least once.
Self-sourced new-logo wins you can walk us through deal by deal, a territory or market you opened from zero, and sellers you've hired and ramped as a first sales leader or a player-coach.
You know what a strong motion looks like because you've built one, not just worked inside one.
You can operate in public-sector buying or prove you'll learn it fast.
Direct govtech or municipal software experience is the fast path.
A track record winning long-cycle, committee-driven, procurement-heavy deals (healthcare, edtech, public safety, enterprise) is the credible alternative.
Either way, RFPs, cooperative purchasing, and city attorney redlines don't scare you.
You can make complex software make sense to normal people.
You're disciplined in the unglamorous parts.
CRM hygiene, written follow-up, cadence you actually run because you'll hold your team to a standard you model yourself.
Devoted to the craft, not just disciplined at it.
We hire sellers for devotion over discipline - curiosity about the buyer, the market, and their own performance.
We expect the person leading them to embody it: you study your losses, you can self-critique without flinching, and you're still getting better at this.

Benefits

Comp & perks

Uncapped commission and upside tied to what you build, not a slot in a 50-person org chart
Real ownership. You own the number, the team, and the plan and you’re in the room for every conversation about growth.
Real mission. Our software is how a small town pays its employees, bills its water, and runs its court. When we win, a city clerk gets their weekends back. It’s not saving the world, but it’s honest work that matters to real communities.