Product Marketing Manager

Fundraise Up

Product Marketing Manager shaping positioning and launches for Fundraise Up’s global nonprofit fundraising platform. Translating complex donation technology into compelling customer and GTM narratives.

Posted 8/7/2026full-timeRemote • 🇪🇸 SpainMid-LevelSenior💰 $120,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS product marketing, with a strong focus on product positioning, storytelling, and cross-functional collaboration. Capable of leveraging data-driven insights to enhance marketing strategies and drive product adoption.

Highest-signal resume keywords

B2B SaaS Product MarketingProduct PositioningCross-Functional CollaborationStrong Writing and StorytellingData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingProduct LaunchesCompetitive IntelligenceMarketing FunnelsSales CyclesCustomer JourneysAI UtilizationProduct DepthVertical MarketingTechnical Product Marketing

Soft Skills

Strategic MindsetCuriosityMotivated by PurposeConfidence in LeadershipAdaptability in Fast-Moving Environments

Industry Keywords

Nonprofit TechFintechGrowth-Stage StartupsHealth ExpertiseEducation ExpertiseCause-Area ExpertiseNew-Capability Product MarketingPlatform ProductsAPI ProductsML/AI Products

About the role

Key responsibilities & impact

Run the Early Access Program for the focus area, coordinating with Sales and CS to identify and support customers and design partners on early releases
Capture specific customer requirements from the field for incorporation into the Product roadmap
Define and continuously evolve product positioning and messaging across relevant personas
Transform complex product capabilities into clear, benefit-driven narratives and build deep product expertise
Partner with Product, Engineering, or Data Science to determine product-market fit, TAM, and opportunity cost
Build and lead launch strategies in partnership with the Director of Product Marketing
Deliver content to GTM teams, including Demand Gen and RevOps, to drive awareness, adoption, and revenue impact
Own product-vs-product and roadmap-vs-roadmap competitive intelligence
Represent the focus area at conferences, in web content, and customer-facing materials
Contribute to packaging, licensing, and bundling strategy
Actively use AI in day-to-day work and identify opportunities for AI to improve functional workflows

Requirements

What you’ll need

4+ years in B2B SaaS product marketing, owning end-to-end product positioning and launches
Product depth sufficient to take customer calls independently at the depth of public documentation
Strong writing and storytelling ability with a strategic mindset
Comfortable working cross-functionally in fast-moving, high-growth environments
Confident leading conversations with Product, Sales, and Executive teams
Solid understanding of marketing funnels, sales cycles, and customer journeys
Curious, data-driven, and motivated by purpose-driven work
Able to travel internationally without restriction
Approximately 25% travel to the US and Europe for conferences, offsites, and industry events
Must be able to obtain necessary travel authorizations
Experience in nonprofit tech, fintech, or growth-stage startups is nice to have
Vertical marketing experience, especially nonprofit, faith, education, or health and cause-area expertise, is nice to have for Core Markets
0-to-1 or new-capability product marketing experience is nice to have for New Products
Technical product marketing experience with platform, API, data, or ML/AI products is nice to have for Platform & Core Products

Benefits

Comp & perks

Private medical insurance for employee + family
23 paid vacation days per year
11 paid public holidays per year
5 company-paid sick leave days
English learning courses
Relevant professional education
Gym or swimming pool
Home Office Setup Assistance: the company offers assistance with purchasing furniture (office chair, office desk, monitor) and other items to create a comfortable workspace
Co-working space reimbursement
Remote working