Product Marketing Manager

Fundraise Up

Product Marketing Manager shaping positioning and launches for Fundraise Up’s nonprofit fundraising platform. Translating complex donation, payment, and platform capabilities into customer-focused narratives and GTM content.

Posted 8/7/2026full-timeRemote • 🇵🇹 PortugalMid-LevelSenior💰 $120,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS product marketing, with a focus on product positioning, storytelling, and cross-functional collaboration. Capable of leading product launches and competitive intelligence efforts while leveraging data-driven insights to inform strategies.

Highest-signal resume keywords

B2B SaaS Product MarketingProduct PositioningCross-Functional CollaborationStrong Writing and StorytellingCompetitive Intelligence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product DepthMarketing FunnelsSales CyclesCustomer JourneysLaunch StrategiesData-Driven Decision MakingAI Utilization

Soft Skills

Strategic MindConfidence in LeadershipCuriosityMotivation by Purpose

Tools & Technologies

GTM TeamsDemand GenerationRevOps

Industry Keywords

Early Access ProgramProduct RoadmapProduct-Market FitTAMTravel Authorization

About the role

Key responsibilities & impact

Run the Early Access Program for the assigned focus area, coordinating with Sales and CS to identify and support customers and design partners on early releases
Capture specific customer requirements from the field for incorporation into the Product roadmap
Define and continuously evolve product positioning and messaging across relevant personas
Transform complex product capabilities into clear, benefit-driven narratives and build deep product-area expertise
Partner with Product, Engineering, or Data Science to determine product-market fit, TAM, and opportunity cost
Build and lead launch strategies in partnership with the Director of Product Marketing
Deliver content to GTM teams, including Demand Gen and RevOps, to drive awareness, adoption, and revenue impact
Own product-vs-product and roadmap-vs-roadmap competitive intelligence
Represent the focus area at conferences, in web content, and in customer-facing materials
Contribute to packaging, licensing, and bundling strategy
Use AI actively in day-to-day work and identify opportunities for AI to reshape functional problems

Requirements

What you’ll need

4+ years in B2B SaaS product marketing, owning end-to-end product positioning and launches
Product depth sufficient to take customer calls in the product area without a solutions engineer
Strong writing and storytelling ability paired with a strategic mind
Comfortable working cross-functionally in fast-moving, high-growth environments
Confidence leading conversations with Product, Sales, and Executive teams
Solid grasp of marketing funnels, sales cycles, and customer journeys
Deeply curious, data-driven, and motivated by purpose-driven work
Able to travel internationally without restriction
Approximately 25% travel to the US and Europe for conferences, offsites, and industry events
Must be able to obtain necessary travel authorizations

Benefits

Comp & perks

Private medical insurance for employee + family
22 paid vacation days per year
Up to 14 paid public holidays per year
5 company-paid sick leave days
English learning courses
Relevant professional education
Gym or swimming pool
Home Office Setup Assistance: the company offers assistance with purchasing furniture (office chair, office desk, monitor) and other items to create a comfortable workspace.
Co-working space reimbursement
Remote working
€50 monthly allowance to cover internet and mobile phone expenses