Senior Communications and Marketing Analyst

Funcional Health Tech

Analista de Comunicação e Marketing Sênior no setor de saúde, apoiando estratégias de comunicação e desenvolvimento de campanha.

Posted 7/24/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in corporate communication, brand positioning, and content production, with a strong focus on data-driven performance metrics and strategic messaging alignment. Proficient in managing events and vendor coordination while ensuring consistency across all communication channels.

Highest-signal resume keywords

Corporate CommunicationBrand PositioningContent ProductionEvent CoordinationAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content ManagementSocial Media ManagementPress Release ProductionMarketing AutomationVideo EditingPresentation DevelopmentData AnalysisProject ManagementB2B MarketingDigital Best Practices

Soft Skills

Excellent Written CommunicationExcellent Verbal CommunicationStrong Organizational SkillsAbility to Manage Multiple Projects

Tools & Technologies

Communication ToolsPresentation SoftwareCRM SystemsAnalytics ToolsContent Management Tools

Industry Keywords

Public RelationsInstitutional MarketingBrand-Building InitiativesTrade ShowsHealth Tech

About the role

Key responsibilities & impact

Support the development of institutional communication and brand positioning;
Ensure consistency of the company’s visual identity and narrative across all channels;
Participate in the development of institutional campaigns and brand-building initiatives;
Work in partnership with internal teams to align messaging and strategic communication.
Plan and execute the editorial calendar for social media and institutional channels;
Produce, review and monitor institutional, commercial and relationship content;
Monitor engagement, reach, audience and performance metrics;
Identify trends, content opportunities and digital best practices;
Support communication initiatives focused on positioning, reputation and demand generation.
Plan and support in-person and online events;
Coordinate vendors, timelines, schedules and logistics;
Organize the company’s participation in trade shows, conferences and strategic events;
Support webinars, videocasts and market relationship activities;
Coordinate topics, guests, promotion and content follow-up.
Support relationships with the press, PR agencies and institutional partners;
Produce press releases, editorial pitches and corporate content;
Monitor media coverage, publications and spontaneous media opportunities;
Support initiatives to strengthen institutional reputation.
Develop corporate presentations and commercial materials;
Create one-pagers, case studies, brochures and sales enablement materials;
Support marketing campaigns and demand generation initiatives;
Ensure alignment between branding, communication and commercial messaging.

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Advertising or related fields;
Previous experience in corporate communication, institutional marketing or branding;
Experience with events, content production and social media;
Excellent written and verbal communication skills;
Strong organizational skills and ability to manage multiple projects simultaneously;
Analytical profile with a data- and performance-oriented approach;
Familiarity with communication tools, presentation software and content management tools.
Preferred qualifications:
Experience in B2B companies, technology or health tech sectors;
Experience with press relations and PR agencies;
Knowledge of marketing automation, CRM and analytics;
Experience with webinars, podcasts or videocasts;
Basic skills in video editing, design and AI tools applied to communication and marketing.

Benefits

Comp & perks

Health and dental insurance
Pharmacy benefit: the company subsidizes part of employees' medications
Life insurance
Flu vaccination
Integrated employee and dependent health management program
TotalPass: access to gyms and wellness services
Childcare assistance
Extended maternity and paternity leave
Home office allowance (for remote positions)
Commuter allowance (for on-site positions)
Meal/food allowance
Annual Profit Sharing Program (for eligible positions)
Birthday day off
Continuous development initiatives
Partnerships with educational institutions