Senior Communication and Marketing Analyst

Funcional Health Tech

Senior Communication and Marketing Analyst supporting the development of health tech solutions and brand positioning. Collaborating on digital communication, events, and media relations strategies.

Posted 7/2/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

About the role

Key responsibilities & impact

Support the evolution of institutional communication and brand positioning;
Ensure consistency of the company’s visual identity and messaging across all channels;
Participate in the development of institutional campaigns and brand-strengthening initiatives;
Collaborate with internal teams to align messaging and strategic communication.
Plan and execute editorial calendars for social media and institutional channels;
Produce, review and monitor institutional, commercial and relationship-building content;
Monitor engagement, reach, audience and performance metrics;
Identify trends, content opportunities and digital best practices;
Support communication initiatives focused on positioning, reputation and demand generation.
Plan and support in-person and online events;
Coordinate vendors, timelines, schedules and logistics;
Organize the company’s participation in trade shows, conferences and strategic events;
Support webinars, videocasts and market engagement activities;
Coordinate agendas, guests, promotion and content follow-ups.
Support relationships with the press, PR agencies and institutional partners;
Produce press releases, editorial briefs and corporate content;
Monitor media coverage, publications and earned media opportunities;
Support initiatives to strengthen institutional reputation.
Develop institutional presentations and commercial materials;
Create one-pagers, case studies, brochures and sales support materials;
Support marketing campaigns and demand generation initiatives;
Ensure alignment between branding, communication and commercial messaging.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communication, Public Relations, Journalism, Advertising or related fields;
Previous experience in corporate communication, institutional marketing or branding;
Experience with events, content production and social media;
Excellent written and verbal communication skills;
Organized with the ability to manage multiple projects simultaneously;
Analytical profile with a data- and performance-oriented mindset;
Familiarity with communication tools, presentation software and content management tools.
Experience in B2B companies, technology or health tech (plus);
Experience with press agencies and PR (plus);
Knowledge of marketing automation, CRM and analytics (plus);
Experience with webinars, podcasts or videocasts (plus);
Basic skills in video editing, design and AI tools applied to communication and marketing (plus)

Benefits

Comp & perks

Health and dental insurance
Pharmacy benefit: the company subsidizes part of your medications
Life insurance
Flu vaccination
Integrated employee and dependent health management program
TotalPass: access to gyms and wellness services
Childcare assistance
Extended maternity and paternity leave
Home office allowance (for remote positions)
Transportation allowance (for on-site positions)
Meal/food allowance
Annual Profit-Sharing Program (for eligible positions)
Birthday day off
Continuous development activities
Partnerships with educational institutions

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Content ManagementEvent PlanningData AnalysisVideo EditingMarketing AutomationCRMSocial Media ManagementPress Release ProductionBrand MessagingAudience Engagement Metrics

Soft Skills

Organizational SkillsProject ManagementAnalytical Mindset