Marketing Lead

Fun.xyz

Product Marketing Lead at Fun crafting positioning and storytelling for fintech solutions. Driving high-signal content and enabling sales with marketing insights and resources.

Posted 7/28/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $225,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing for technically complex products, particularly in crypto, fintech, or payments. Proficient in creating compelling content that translates technical details into clear commercial value, while collaborating cross-functionally to support marketing initiatives.

Highest-signal resume keywords

Product Marketing ExperienceTechnical Product FluencyExceptional Writing SkillsContent Development for MarketingAI Utilization for Research

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingContent DevelopmentCase Study CreationWebsite MessagingSales Collateral DevelopmentMarket ResearchCompetitive AnalysisShort-Form Content CreationCustomer Insight AnalysisTechnical Messaging

Soft Skills

StorytellingCollaborationFast-Paced OperationCommunication

Tools & Technologies

AI Tools for ResearchLinkedInX (formerly Twitter)

Industry Keywords

CryptoFintechPaymentsMarket ResearchCustomer StoriesCompetitive GuidesObjection HandlingProduct LaunchesExecutive Thought LeadershipCustomer Events

About the role

Key responsibilities & impact

Make Fun's value unmistakable – translate the deep technicalities of payments and blockchain infrastructure into sharp, differentiated messaging for every audience and market.
Drive substantive, high-signal X and LinkedIn content across product launches, partnerships, and team milestones, collaborating cross-functionally with Product, Engineering, and Sales.
Develop case studies, customer stories, testimonials, and supporting data that demonstrate Fun's impact and strengthen credibility throughout the buying process.
Own the messaging and development of Fun's customer pages, product pages, and other high-priority website content in partnership with company leadership and external resources.
Equip the commercial team with content for pitch decks, product collateral, competitive guides, objection-handling materials, and industry-specific narratives.
Build a deep understanding of Fun's customers, buyers, and competitors through interviews, market research, sales feedback, and win-loss analysis.
As Fun builds out the full marketing function, pitch in beyond the core PMM remit – podcast coordination, executive thought leadership, video programming, conferences, and customer events – until dedicated owners are in place.

Requirements

What you’ll need

6+ years in product marketing or a closely related discipline, with the experience to contribute from day one.
Demonstrated fluency marketing a technically complex product – ideally crypto, fintech, or payments, or another domain of comparable technical depth.
Exceptional writer and storyteller with a proven track record of turning technical products into clear commercial value across case studies, website messaging, sales collateral, launch materials, and sharp, substantive short-form content for X and LinkedIn.
Hands-on operator who moves fast without headcount (i.e., you use AI daily for research, competitive analysis, and customer insight, and can point to how it multiplies your output).

Benefits

Comp & perks

This role has a base salary range of $225,000 – $250,000, shared in accordance with NYC pay transparency guidelines.
We aim to pay top-of-market and benchmark compensation regularly to remain highly competitive within our industry.
In addition to base salary, we offer a strong total rewards package that may include equity ownership, performance incentives, and comprehensive benefits.
Compensation is tailored by level, with offers based on impact, experience, and skillset, while maintaining internal equity across the team.