Team Lead – Marketing and Social Media Strategy

Fulton Grace Realty

Team Lead for Marketing & Social Media Strategy at Fulton Grace. Overseeing team, developing strategies, and driving performance across channels.

Posted 4/12/2026full-timeAlabama, Alaska, Arizona, California, Colorado, Connecticut, Florida, Hawaii, Illinois, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Mississippi, Missouri, Montana, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin, Wyoming • 🇺🇸 United StatesSenior💰 $75,000 - $85,000 per yearWebsite

About the role

Key responsibilities & impact

Help lead the development of integrated, multichannel marketing strategies that drive brand awareness, agent growth, and business performance.
Partner closely with the Director of Marketing to define quarterly and annual marketing priorities.
Translate company goals into scalable marketing initiatives across digital, social, email, paid media, and offline channels.
Establish and enforce brand voice and messaging consistency across all outputs.
Oversee and collaborate with agents to understand their individual branding and marketing goals to support their brand growth across multichannel campaigns.
Directly manage and mentor your team, providing guidance on execution, prioritization, and professional development.
Delegate and oversee day-to-day marketing tasks while maintaining accountability for overall output quality and performance.
Foster a collaborative, high-performance team culture focused on innovation, ownership, and continuous improvement.
Lead the strategic vision for all organic social media channels (Instagram, Facebook, LinkedIn, etc.), ensuring growth, engagement, and brand differentiation.
Oversee the content calendar and ensure a cohesive mix of brand storytelling, agent promotion, and audience engagement.
Guide content creation direction including video, UGC, and campaign storytelling.
Identify emerging trends and platform opportunities, adapting strategy proactively.
Help lead social media and marketing group trainings alongside other members of the marketing department.
Oversee and execute content strategies for agents participating in Fulton Grace’s managed social media program.
Oversee the planning and execution of marketing campaigns from concept through delivery, ensuring alignment with timelines, budgets, and KPIs.
Optimize workflows and processes to improve efficiency, scalability, and cross-functional collaboration.
Act as the first escalation point for complex projects to ensure successful delivery.
Help elevate projects and issues to the Director of Marketing as needed.
Help define KPIs and measurement frameworks across all marketing channels.
Analyze performance data (engagement, reach, conversion, CPA, etc.) and translate insights into strategic recommendations.
Continuously optimize campaigns, content strategies, and channel investments based on performance insights.
Report on marketing effectiveness to leadership with clear, actionable insights.
Play a key role in market research efforts to identify trends, competitive positioning, and audience behavior.
Help introduce new tools, platforms, and tactics to keep Fulton Grace at the forefront of real estate marketing.
Drive experimentation and innovation across channels, especially in social and video content.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, or a related field
7+ years of experience in marketing, preferably in the real estate industry, with demonstrated team management experience
Deep expertise in social media platforms, content strategy, and audience growth
Strong background in multichannel marketing strategy, including paid and organic channels
Proven ability to lead campaigns from strategy through execution and optimization
Proficiency in analytics tools (Google Analytics, Meta Business Suite, etc.) and marketing platforms
Excellent communication, leadership, and project management skills
Creative thinker with a strong eye for branding, storytelling, and content quality
Ability to thrive in a fast-paced, collaborative environment while maintaining strategic focus.

Benefits

Comp & perks

401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Parental leave
Vision insurance

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

multichannel marketing strategycontent strategycampaign executionanalyticsperformance analysisbrandingstorytellingaudience growthoptimizationproject management

Soft Skills

leadershipcommunicationcollaborationcreativitystrategic focusmentoringinnovationaccountabilityteam cultureproblem-solving

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Communications