Fulton Grace Realty

Team Lead – Marketing and Social Media Strategy

Fulton Grace Realty

full-time

Posted on:

Location Type: Hybrid

Location: Alabama • Alaska • United States

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Salary

💰 $75,000 - $85,000 per year

Job Level

Senior

About the role

  • Help lead the development of integrated, multichannel marketing strategies that drive brand awareness, agent growth, and business performance.
  • Partner closely with the Director of Marketing to define quarterly and annual marketing priorities.
  • Translate company goals into scalable marketing initiatives across digital, social, email, paid media, and offline channels.
  • Establish and enforce brand voice and messaging consistency across all outputs.
  • Oversee and collaborate with agents to understand their individual branding and marketing goals to support their brand growth across multichannel campaigns.
  • Directly manage and mentor your team, providing guidance on execution, prioritization, and professional development.
  • Delegate and oversee day-to-day marketing tasks while maintaining accountability for overall output quality and performance.
  • Foster a collaborative, high-performance team culture focused on innovation, ownership, and continuous improvement.
  • Lead the strategic vision for all organic social media channels (Instagram, Facebook, LinkedIn, etc.), ensuring growth, engagement, and brand differentiation.
  • Oversee the content calendar and ensure a cohesive mix of brand storytelling, agent promotion, and audience engagement.
  • Guide content creation direction including video, UGC, and campaign storytelling.
  • Identify emerging trends and platform opportunities, adapting strategy proactively.
  • Help lead social media and marketing group trainings alongside other members of the marketing department.
  • Oversee and execute content strategies for agents participating in Fulton Grace’s managed social media program.
  • Oversee the planning and execution of marketing campaigns from concept through delivery, ensuring alignment with timelines, budgets, and KPIs.
  • Optimize workflows and processes to improve efficiency, scalability, and cross-functional collaboration.
  • Act as the first escalation point for complex projects to ensure successful delivery.
  • Help elevate projects and issues to the Director of Marketing as needed.
  • Help define KPIs and measurement frameworks across all marketing channels.
  • Analyze performance data (engagement, reach, conversion, CPA, etc.) and translate insights into strategic recommendations.
  • Continuously optimize campaigns, content strategies, and channel investments based on performance insights.
  • Report on marketing effectiveness to leadership with clear, actionable insights.
  • Play a key role in market research efforts to identify trends, competitive positioning, and audience behavior.
  • Help introduce new tools, platforms, and tactics to keep Fulton Grace at the forefront of real estate marketing.
  • Drive experimentation and innovation across channels, especially in social and video content.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field
  • 7+ years of experience in marketing, preferably in the real estate industry, with demonstrated team management experience
  • Deep expertise in social media platforms, content strategy, and audience growth
  • Strong background in multichannel marketing strategy, including paid and organic channels
  • Proven ability to lead campaigns from strategy through execution and optimization
  • Proficiency in analytics tools (Google Analytics, Meta Business Suite, etc.) and marketing platforms
  • Excellent communication, leadership, and project management skills
  • Creative thinker with a strong eye for branding, storytelling, and content quality
  • Ability to thrive in a fast-paced, collaborative environment while maintaining strategic focus.
Benefits
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Paid time off
  • Parental leave
  • Vision insurance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
multichannel marketing strategycontent strategycampaign executionanalyticsperformance analysisbrandingstorytellingaudience growthoptimizationproject management
Soft Skills
leadershipcommunicationcollaborationcreativitystrategic focusmentoringinnovationaccountabilityteam cultureproblem-solving
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Communications