Marketing Analyst

• Be responsible for comprehensive data analysis, from gathering business requirements and formulating hypotheses, to conducting in-depth data analysis and applying statistical and predictive modeling techniques— including the use of AI and machine learning models to uncover complex patterns and forecast performance.
• Offer decision-making support and guidance to the Marketing Leadership team and other business owners, based on data-driven analysis. This includes tracking and reporting on campaign-level ROI of marketing activities to ensure effectiveness and continued investment.
• Construct, manage, and communicate detailed reports, visualizations, and other tools to provide business insights and demonstrate marketing impact.
• Find and troubleshoot operational process gaps and deficiencies and suggest where improvements can be made based on findings
• Partner with Finance and BI teams on internal planning processes, including budgeting, forecasting, and attribution.
• Collaborate across teams to foster a culture of knowledge sharing and continuous improvement.

Principal Marketing Analyst

Commercial Insurance Analyst