Marketing Manager

Fullsteam

Marketing Manager at Fullsteam leading digital advertising initiatives across multiple business units. Responsible for PPC campaigns, inbound marketing, content creation, and strategy alignment.

Posted 5/28/2026full-timeRemote • Alabama • 🇺🇸 United StatesJuniorMid-Level💰 $41,000 - $70,000 per yearWebsite

About the role

Key responsibilities & impact

Plan, execute, and optimize PPC campaigns across Google Ads and Meta for internal brands and client accounts
Conduct keyword research, audience targeting, and budget optimization to maximize ROI
Monitor campaign performance and continuously refine strategies based on data and trends
Manage multiple client accounts with a focus on performance, retention, and satisfaction
Meet with clients to understand goals, set up accounts, and present results and recommendations
Deliver clear, actionable reporting and insights on campaign performance
Stay current on PPC, paid social, and digital advertising best practices
Develop and execute marketing strategies across multiple business units
Plan and manage inbound marketing campaigns including email, SEO, content, and social media
Own content creation efforts including blogs, landing pages, email campaigns, and marketing collateral
Build and optimize marketing funnels, landing pages, and automation workflows
Manage website updates and performance in collaboration with internal and external teams
Track and report on marketing performance, lead generation, and funnel metrics
Partner with Sales and leadership to align marketing efforts with revenue goals
Maintain brand consistency across all channels and business units
Manage content calendars and develop SEO-driven content strategies
Create and publish social media content, and engage with audiences across platforms
Develop sales enablement materials, case studies, and client-facing assets
Support webinars, podcasts, and thought leadership initiatives
Assist with trade shows, events, and promotional campaigns as needed
Collaborate with leadership to shape and scale digital marketing offerings for clients
Identify opportunities to improve marketing performance, processes, and tools
Contribute to the development of new service lines within the organization
Help define the long-term structure of the marketing and digital services team

Requirements

What you’ll need

2–5+ years of experience in digital marketing, with strong hands-on experience in PPC (Google Ads and Meta)
Proven ability to manage and optimize paid media campaigns with measurable results
Experience in broader marketing functions such as content, email, SEO, and campaign strategy
Strong analytical mindset with the ability to translate data into actionable insights
Experience managing multiple projects or accounts simultaneously
Excellent communication and client-facing skills
Self-starter who is comfortable operating in an evolving, growth-focused environment
Experience with tools like HubSpot, Google Analytics, and marketing automation platforms is a plus
Google Ads and/or Meta certifications preferred

Benefits

Comp & perks

Health insurance
401(k) matching
Paid time off
Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

PPCGoogle AdsMetakeyword researchaudience targetingbudget optimizationSEOcontent marketingmarketing funnelsdata analysis

Soft Skills

analytical mindsetcommunication skillsclient-facing skillsself-starterproject managementcollaborationstrategic thinkingadaptabilityproblem-solvingcreativity

Certifications

Google Ads certificationMeta certification