Integrated Marketing Manager

Fullsteam

Integrated Marketing Manager leading multi-channel B2B marketing campaigns for Fullsteam's hospitality technology brands. Translating strategy into execution and collaborating cross-functionally to drive demand generation.

Posted 5/14/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $58,795 - $80,000 per yearWebsite

About the role

Key responsibilities & impact

Plan, execute, and optimize integrated B2B marketing campaigns across channels including paid media, email, webinars, and events.
Own end-to-end campaign management—from brief development and messaging alignment to launch, follow-up, and performance analysis.
Drive demand generation by increasing lead volume, improving lead quality, and contributing to pipeline growth.
Partner closely with Sales to align campaigns with outreach strategies and ensure timely, effective lead follow-up.
Manage and support event marketing efforts, including field events, trade shows, and hosted experiences.
Collaborate with Product Marketing to translate value propositions into compelling campaign messaging and assets.
Coordinate with external agencies and internal shared services (e.g., design, paid media, marketing ops) to deliver campaigns on time and on budget.
Track, analyze, and report on campaign performance, using insights to continuously improve results.
Support marketing operations workflows, including campaign setup, lead routing, and CRM hygiene.
Ensure consistent execution across both brands while tailoring campaigns to their respective audiences and market segments.

Requirements

What you’ll need

4–5+ years of experience in B2B marketing, demand generation, or campaign management.
Demonstrated experience executing multi-channel marketing campaigns (email, paid media, webinars, and/or events).
Experience working with Sales Development teams and supporting lead generation or pipeline goals.
Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).
Strong project management skills with the ability to manage multiple campaigns simultaneously.
Experience tracking and reporting on campaign performance using data to inform decisions.
Excellent communication and collaboration skills, with the ability to work cross-functionally.
Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).

Benefits

Comp & perks

Inclusive workplace that values diversity of thought, experience, and background.
Fullsteam is an Equal Opportunity/Affirmative Action employer.
All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingdemand generationcampaign managementmulti-channel marketinglead generationpipeline growthcampaign performance analysisproject management

Soft Skills

communicationcollaborationcross-functional teamwork