Digital Marketing Specialist

Fullsteam

Digital Marketing Specialist strategizing and optimizing digital ad campaigns across platforms like Facebook, Instagram, Google, and TikTok for brand awareness and revenue growth.

Posted 4/23/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Plan, execute, and manage paid media campaigns across platforms such as Facebook, Instagram, Google Ads, TikTok, and other digital channels
Develop and test ad creatives, audience targeting strategies, and campaign structures to maximize ROI
Monitor campaign performance daily, applying optimizations to improve conversion rates, cost efficiency, and overall effectiveness
Conduct keyword research, audience segmentation, and A/B testing to refine campaign performance
Collaborate with creative, content, and product teams to align marketing objectives and messaging
Track, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, ad platform dashboards)
Stay current on digital marketing trends, platform updates, and best practices in paid media and social advertising
Manage advertising budgets efficiently while meeting performance targets
Ensure campaigns align with brand guidelines and broader marketing strategies

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or a related field is preferred.
2+ years of experience in digital marketing, with a focus on paid advertising (PPC / SEM / social ads)
Hands-on experience managing campaigns on Facebook, Instagram, Google Ads, and TikTok
Strong understanding of performance metrics such as CTR, CPA, ROAS, and conversion rates
Proficiency with analytics and reporting tools (Google Analytics, Meta Ads Manager, Google Ads Manager, etc.)
Excellent organizational skills with the ability to manage multiple campaigns simultaneously
Strong attention to detail and a data‑driven mindset.

Benefits

Comp & perks

Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background.
Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

paid media campaignsaudience targeting strategiesA/B testingkeyword researchconversion ratescost efficiencyperformance metricsPPCSEMsocial ads

Soft Skills

organizational skillsattention to detaildata-driven mindset

Certifications

Bachelor's degree in MarketingBachelor's degree in Business