Outbound Marketing Manager

Fullbay

Outbound Marketing Manager at Fullbay focused on building account-based marketing strategies. Collaborating across teams to engage target accounts and drive pipeline growth.

Posted 6/20/2026full-timeRemote • Arizona • 🇺🇸 United StatesMid-LevelSenior💰 $99,591 - $121,999 per yearWebsite

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Fullbay is seeking an Outbound Marketing Manager to build and run the proactive, account-based side of our marketing program.
This is a new function focused on identifying high-value target accounts, designing multi-channel outbound campaigns to reach them, and partnering closely with Sales, RevOps, and Partnerships to convert named account engagement into pipeline.
The role architects outbound plays across email, LinkedIn, direct mail, and field event blitzes, activates our content and data assets into targeted sequences, and owns the playbook that turns target lists into closed business.
This is a strategic, hands-on position ideal for a marketer who thrives at the intersection of data, sales alignment, and creative campaign execution.

Requirements

What you’ll need

Bachelor's Degree in marketing, business, or related field.
4–7+ years of experience in B2B SaaS marketing, with at least 2 years focused on outbound, ABM, or demand generation.
Demonstrated experience building or running an account-based or outbound marketing program — not just contributing to one.
Hands-on experience designing multi-channel outbound campaigns across email, LinkedIn, direct mail, and field events.
Strong understanding of ICP segmentation, account scoring, and intent-based targeting.
Experience with ABM and outbound tech stack (e.g., Clay, Apollo, Outreach, Salesloft, 6sense, Crossbeam, or similar).
Experience with Salesforce and a marketing automation platform (Marketo preferred).
Proven ability to partner with Sales and SDR/BDR teams on outbound execution.
Excellent written communication skills, with strong copywriting instincts for outbound messaging.
Demonstrated experience using AI tools (e.g., ChatGPT, Claude, or similar) in day-to-day marketing workflows.
Experience using AI for: Outbound copywriting and personalization, Account research and prospecting, Campaign ideation, Workflow automation.

Benefits

Comp & perks

Adheres to all confidentiality and compliance regulations.
Performs other duties as assigned.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B SaaS marketingoutbound marketingaccount-based marketing (ABM)demand generationmulti-channel campaignsICP segmentationaccount scoringintent-based targetingcopywritingworkflow automation

Soft Skills

strategic thinkingcollaborationcommunicationcreativitydata analysis

Certifications

Bachelor's Degree in marketingBachelor's Degree in business