Social Media Manager

Full Focus

Social Media Manager turning Full Focus founder and customer transformation stories into engaging content. Driving webinar signups, email subscribers, and coaching leads across social platforms.

Posted 8/5/2026full-timeFranklin • Tennessee • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in social media management for lifestyle brands, with a strong focus on content strategy, audience engagement, and storytelling that drives business results. Proficient in using creative tools and automation technologies to enhance brand presence and follower growth.

Highest-signal resume keywords

Social Media ManagementContent Strategy DevelopmentAdobe Creative Suite ProficiencyManyChat Automation ExperienceAudience Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationVideo EditingGraphic DesignStorytellingFollower Growth Strategy

Soft Skills

Fast LearnerRelationship BuildingEmotional Resonance in Writing

Tools & Technologies

ManyChatAdobe Creative SuiteCanvaVideo Editing Tools

Industry Keywords

Lifestyle BrandSocial MediaAudience StorytellingTransformation MetricsWebinar Signups

About the role

Key responsibilities & impact

Own Instagram for the Full Focus brand and the CEO and founder personal accounts, plus Facebook and LinkedIn profiles
Turn founder stories, customer testimonials, and transformation metrics into Instagram content, carousels, graphic posts, and video
Build and run content strategy across two accounts and two product offers
Drive webinar signups, email-list growth, and movement toward Double Win Coaching
Own comments and DMs as an extension of audience storytelling and relationship-building
Set up and maintain ManyChat auto-responses and DM automation
Shoot and edit video when needed
Partner with the Creative Director on carousels and graphic posts
Work directly with executives to capture raw footage and images

Requirements

What you’ll need

Experience leading social media for a lifestyle or personality-driven brand
Personally grown a profile to 200k followers, adding over 100k followers
Fluency with AI tools while preserving human, on-brand content
Ability to balance promotion of two products at different price points
Fast learner energized by transformation stories
Proficiency with Adobe Creative Suite, Canva, and video editing tools
Real experience with ManyChat for auto-responses and DM automation
Ability to write emotionally resonant hooks and connect storytelling to business results
Ability to independently strategize, write, and produce content
Ability to work synchronously from 9 a.m. to 3 p.m. Central Time, Monday through Friday
Ability to reside in Nashville, Tennessee, or within reasonable driving distance for regular weekly in-person meetings
Willingness to travel by land less than 10%

Benefits

Comp & perks

Premium health care (100% of employee premium covered and 50% of dependents’ premium covered)
Generous PTO
Tiered bonus incentive plan
Paid maternity and paternity leave
Flexible scheduling for personal matters, school pickups, and appointments
Primarily remote work environment
Long-term growth opportunities
Autonomy and flexible work practices
Land travel under 10%