Organic Social Media Manager

Full Focus

. Own and execute our social media strategy across platforms, with Instagram as the primary channel and the center of gravity.

Posted 5/7/2026full-timeFranklin • Tennessee • 🇺🇸 United StatesMid-LevelSenior💰 $70,000 - $75,000 per yearWebsite

About the role

Key responsibilities & impact

Own and execute our social media strategy across platforms, with Instagram as the primary channel and the center of gravity.
Create content yourself (reels, carousels, stories, static posts, and ManyChat funnels) with strong taste, brand cohesion and platform-native instincts, working under the oversight of our Creative Director.
Capture content directly with Megan, our CEO, and other talent, turning unscripted moments and intentional shoots into scroll-stopping social.
Take a single piece of source content (a podcast episode, a keynote, a long-form post, a coaching framework) and turn it into a week's worth of beautifully redeployed assets across formats. You know how to make one moment travel.
Hold the brand aesthetic across every touchpoint. Every font, color, layout, and motion choice in service of the brand we're building.
Engage with our private Facebook community of 32,000+ Full Focus Planner users. Get to know them, surface their real stories, and turn what's happening there into content that resonates. Over time, you'll build out a real engagement strategy for this community. It's one of our most underutilized assets, and we're excited to see what you'll do with it.
Grow engagement, follower count, and email list, and convert that audience into raving fans and customers.
Bring data and instinct in equal measure, telling us what's working, what's not, and what we should do more of.

Requirements

What you’ll need

5+ years of experience creating and executing social media strategies for personality-driven brands
Demonstrated success growing a social account by 100K+ followers
Deep, hands-on Instagram and ManyChat expertise
Hands-on experience managing or growing an engaged online community (Facebook Group, Circle, Discord, or similar)
Comfort owning the full creative stack: short-form video, graphic design, copywriting, and editing
A track record of turning long-form source content (podcasts, talks, frameworks, books) into a stream of high-performing social assets
Outstanding written communication skills. Captions, voice, and tone come naturally to you.
Fluency in Adobe Creative Suite, Canva Pro, CapCut, Later or Planoly, ManyChat, and native platform analytics
A genuine curiosity about AI and how to use it well. You see AI as a way to work faster and free up capacity for the creative work that matters most, never as a shortcut that compromises the brand's voice or integrity.
A genuine connection to Full Focus and the Double Win lifestyle

Benefits

Comp & perks

Premium healthcare (we cover 100% of your premium and 50% of dependents')
Generous PTO
Paid maternity and paternity leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media strategycontent creationshort-form videographic designcopywritingeditingcommunity managementgrowing social accountsdata analysisengagement strategy

Soft Skills

written communicationcreativitycuriositybrand cohesiontasteinstinctengagementstorytellingadaptabilityrelationship building