Senior Market Research, Competitive Intelligence Analyst

FTI

Senior Market Research & Competitive Intelligence Analyst working with emerging infrastructure markets at a top construction, engineering, and renewable energy firm. Play a vital role in guiding product development and market strategies.

Posted 7/1/2026full-timeMenasha • Wisconsin • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in market research and competitive intelligence, utilizing AI-driven research tools and statistical analysis to inform strategic decisions. Proficient in synthesizing complex data into actionable insights and collaborating with cross-functional teams to drive product development and market strategies.

Highest-signal resume keywords

Market Research ExperienceAI-Driven Research ToolsStatistical Analysis (SPSS, R, Python, Tableau, PowerBI)Market Sizing (TAM, SAM, SOM)Strategic Frameworks (Porter's Five Forces, SWOT, PESTLE)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchCompetitive IntelligenceData AnalysisStatistical ToolsMarket SizingAI-Based Research ToolsData InterpretationExecutive ReportingPresentation SkillsResearch Methodologies

Soft Skills

Analytical ThinkingCommunicationCollaborationProblem SolvingStrategic Thinking

Tools & Technologies

SPSSRPythonTableauPowerBIAI Research ToolsSurvey PlatformsAnalytics Software

Industry Keywords

B2B Market ResearchEnergy MarketIndustrial MarketManufacturing MarketTechnology MarketElectrical InfrastructureData Center Market

Tech Stack

Tools & technologies

PythonTableau

About the role

Key responsibilities & impact

Identify emerging opportunities, competitive threats, customer needs, and market trends across key infrastructure markets
Gather, analyze, and interpret data to guide product development, brand strategy, and go-to-market decisions
Leverage AI-enabled research tools, survey platforms, and analytics software to accelerate insight generation
Lead market research and competitive intelligence initiatives that support strategic planning, product development, and go-to-market decisions
Monitor competitors, market trends, emerging technologies, regulatory developments, and industry dynamics
Develop market assessments, competitor profiles, battlecards, market sizing analyses (TAM/SAM/SOM), and executive intelligence briefings
Conduct primary and secondary research to identify customer needs, growth opportunities, market gaps, and competitive risks
Synthesize complex findings into concise, executive-level reports, presentations, and recommendations
Partner with Product Management, Product Marketing, Sales, Engineering, and Leadership to guide strategic initiatives.

Requirements

What you’ll need

Bachelor’s degree in Market Research, Business, Data Analytics, Economics, Marketing or a related field (Master’s preferred but not required)
5-8 years of market research experience in B2B market research, competitive intelligence, consulting, strategy or business intelligence
familiarity with AI driven research tools
Experience with energy, industrial, manufacturing, technology, electrical infrastructure or data center markets
Knowledge of AI-based market research tools for data exploration, synthesis and reporting
Knowledge of statistical and analytical tools (e.g., SPSS, R, Python, Tableau, PowerBI or similar)
Experience with strategic frameworks such as Porter's Five Forces, SWOT, PESTLE, and Scenario Planning
familiarity with market sizing to determine market share: Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM)

Benefits

Comp & perks

competitive, merit-based compensation
career path development
flexible and robust benefits package