Senior Marketing Specialist – Brand Partnerships

Frost

Senior Marketing Specialist responsible for brand partnerships and campaign implementation at Frost. Collaborating with teams to drive innovative marketing strategies and improve customer experiences.

Posted 4/22/2026full-timeSan Antonio • Texas • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Handle and prioritize incoming business requests related to partnership activation and branding
Assist in tracking the budget related to partnership activities
Conduct market research to identify customer trends, competitive offerings and demographic data
Collaborate with line of business teams to understand business objectives and develop, recommend, and implement marketing strategies to achieve business goals
Collaborate with cross-functional teams including line of business liaisons, production, creative, digital marketing and agency partners to market products and services
Own the implementation and execution of marketing campaigns to acquire new customers and deepen relationships with existing customers
Always take action using integrity, caring and excellence to achieve all-win outcomes

Requirements

What you’ll need

Bachelor’s degree, preferably in marketing or communications
2+ years of marketing experience, preferably at a bank or financial institution
Demonstrated ability to develop effective and innovative marketing strategies to drive improvements to business performance and customer experience
Strong attention to detail
Proven ability to effectively manage multiple tasks and projects simultaneously
Ability to develop relationships and trust with internal and external partners
Constantly seeks improvement and embraces innovation
Proficient in Microsoft computer applications
Excellent written, verbal, and presentation communication skills.

Benefits

Comp & perks

Medical, dental, vision, long-term disability, and life insurance
401(k) matching
Generous holiday and paid time off schedule
Tuition reimbursement
Extensive health and wellness programs, including our Employee Assistance Program
Referral bonus program + more!

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing strategiesmarket researchbudget trackingcampaign implementationcustomer acquisitioncustomer relationship managementdemographic analysiscompetitive analysisproject managementattention to detail

Soft Skills

integritycaringexcellencerelationship buildingtrust developmentinnovationcommunicationcollaborationmulti-taskingproblem-solving

Certifications

Bachelor’s degree in marketingBachelor’s degree in communications