Executive – CRM & Marketing Automation

Frost & Sullivan

CRM and marketing automation executive managing Frost & Sullivan’s customer data, lead qualification, and database operations. Creating Power BI insights to support global Sales and Marketing teams.

Posted 8/12/2026full-timeChennai • 🇮🇳 IndiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Proficient in CRM database management and data analysis, with strong skills in Microsoft Office Suite and Power BI for reporting and visualization. Demonstrates excellent communication and problem-solving abilities while maintaining a customer-centric approach.

Highest-signal resume keywords

CRM Database ManagementPower BI Data VisualizationMicrosoft Office Suite ProficiencyAnalytical Problem-Solving SkillsCustomer-Centric Mindset

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

CRM Database CreationData Accuracy ChecksWeb ResearchLead QualificationData Deduplication

Soft Skills

Excellent Written CommunicationExcellent Verbal CommunicationProactive LearningTask Prioritization

Tools & Technologies

Microsoft DynamicsHubSpotSalesforcePower BI

Industry Keywords

Sales LeadsIndustry VerticalsDecision-MakersProcess Improvement

About the role

Key responsibilities & impact

Analyze client queries, qualify them as sales leads, and route them to appropriate teams
Update and maintain CRM databases through contact and company research, deduplication, and data accuracy checks
Evaluate company profiles, categorize industry verticals, and identify decision-makers
Coordinate with global teams on lead follow-up, feedback, and process improvement
Develop and update CRM process documentation and training materials
Research companies, industries, and key decision-makers for database development and enhancement
Create Power BI reports and dashboards to provide actionable insights for Sales teams

Requirements

What you’ll need

0–2 years in CRM, database creation through web research, or a related field
Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Word
Familiarity with CRM tools such as Microsoft Dynamics, HubSpot, or Salesforce
Knowledge of Power BI and data visualization techniques
Strong analytical and problem-solving skills
Excellent written and verbal communication abilities
Customer-centric mindset and ability to prioritize tasks effectively
Proactive approach to learning new tools and technologies
Bachelor’s degree in any discipline
Willingness to learn and adapt to CRM tools

Benefits

Comp & perks

A friendly work environment with an ‘open door’ policy
A strong career path with growth opportunities
Global team collaboration across all levels of the company
Global Recognition - President’s Club & Chairman’s Club Awards
Continuous learning and coaching
Flexible work policy