Front Row

Senior Content Strategy Lead – Vitamins & Supplements

Front Row

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $90,000 - $110,000 per year

Job Level

Senior

About the role

  • Own the end-to-end content strategy and execution for 7–10 marketplace accounts across Vitamin, Supplements, and Wellness clients.
  • Develop and maintain content roadmaps that align with client objectives, seasonal priorities, and platform updates.
  • Lead creative strategy for Amazon PDPs, A+ content, Brand Stores, Bundles, and Ad Creatives (SP, SPV, SBAs, SBVs, DSP).
  • Translate brand strategy and performance insights into actionable creative recommendations.
  • Partner with designers, SEO leads, and performance marketers to ensure creative outputs meet both brand and performance standards.
  • Implement updates and optimizations informed by SEO data, keyword trends, and customer insights.
  • Ensure all creative work adheres to marketplace best practices, brand guidelines, FDA/FTC guidelines, and allowable claims frameworks.
  • Conduct regular content audits to identify gaps, inconsistencies, or opportunities for improvement across product listings and brand stores.
  • Plan and execute A/B and multivariate tests to measure the impact of design, messaging, and layout variations on engagement and conversion.
  • Leverage tools like Intellivy, PickFu, Helium10, DataDive, etc to gather consumer insights and validate creative hypotheses.
  • Track and analyze performance metrics (CTR, CVR, traffic, keyword rank) to inform continuous optimization.
  • Collaborate with SEO, PPC and Insights teams to test new strategies, evaluate results, and document learnings.
  • Contribute to MBRs and QBRs by summarizing creative performance and identifying next-step initiatives. Excellent presentation skills are needed.

Requirements

  • 4+ years of experience in ecommerce content strategy or creative development, ideally with significant exposure to Vitamins & Supplements or health & wellness brands.
  • Proven success developing and optimizing Amazon content (PDPs, A+, Brand Stores, imagery, copy) & proficiency with Amazon Seller/Vendor Central.
  • Proficiency with Amazon Seller/Vendor Central and familiarity with tools like Helium10, DataDive, & similar.
  • Familiarity with allowable claims practices and the regulatory landscape for Vitamins & Supplements products (FDA/FTC, structure-function claims).
  • Experience managing multiple brand portfolios in a fast-paced agency or aggregator, or environment.
  • Strong understanding of marketplace SEO, keyword strategy, and content-performance analytics.
  • Excellent project management skills – able to balance multiple deadlines across clients.
  • Strong collaboration and communication skills; comfortable interfacing with clients and internal teams.
  • Hands-on experience with A/B testing and consumer feedback tools (Intellivy, PickFu, or equivalent).
Benefits
  • Health, dental, and vision
  • PTO
  • 401K matching
  • Summer Fridays
  • Educational stipend
  • Wellness and commuter benefits
  • Work with a fun, consultative team of experts
  • Location - headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content strategyAmazon content optimizationSEOA/B testingcontent-performance analyticskeyword strategyproject managementcreative developmentdata analysisconsumer insights
Soft skills
collaborationcommunicationpresentation skillstime managementcreativityproblem-solvingadaptabilityleadershipclient interfacingorganizational skills