Front Row

Content Strategy Lead, Marketplace Partnership

Front Row

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • 🇺🇸 United States

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Salary

💰 $75,000 - $90,000 per year

Job Level

Senior

About the role

  • Own the end-to-end content strategy and execution for 7–10 marketplace accounts across Beauty, Wellness, and CPG.
  • Develop and maintain content roadmaps that align with client objectives, seasonal priorities, and platform updates.
  • Lead creative strategy for Amazon PDPs, A+ content, Brand Stores, Bundles, and Ad Creatives (SBAs, SBVs, DSP) in partnership with Design.
  • Translate brand strategy, insights, and keyword opportunities into actionable creative briefs and recommendations.
  • Ensure all creative follows marketplace best practices and brand guidelines.
  • Implement updates informed by SEO insights, customer reviews, and competitor analysis.
  • Conduct content audits to ensure accuracy, consistency, and optimization.
  • Assist in planning and executing A/B or multivariate tests to understand the impact of different content elements.
  • Use tools such as Helium10, DataDive, Intellivy, PickFu, etc., to support data-driven creative decisions.
  • Track performance metrics (CTR, CVR, traffic, keyword rank) and surface insights to senior content leads.
  • Contribute to client presentations with summaries of creative performance and test learnings.
  • Work closely with Performance Marketing, SEO and Brand Strategy to ensure cohesive storytelling across ads, PDPs, and brand stores.
  • Collaborate with the Design team to align on project timelines, deliverables, and workflows.
  • Share emerging category trends and platform updates with peers to elevate the overall quality and innovation of the team’s output.

Requirements

  • 2–3+ years of experience in ecommerce content strategy, merchandising, or digital creative roles.
  • Proven success developing and optimizing Amazon content (PDPs, A+, Brand Stores, imagery, copy) & proficiency with Amazon Seller/Vendor Central.
  • Experience managing multiple brand portfolios in a fast-paced agency or aggregator environment.
  • Excellent project management skills – able to balance multiple deadlines across clients.
  • Strong collaboration and communication skills with comfort presenting internally or to clients.
Benefits
  • Health, dental, and vision
  • PTO
  • 401K matching
  • Summer Fridays
  • Educational stipend
  • Wellness and commuter benefits
  • Work with a fun, consultative team of experts
  • Location - headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content strategySEOA/B testingAmazon content optimizationdigital creative rolesmerchandisingperformance metrics trackingcontent auditscreative briefskeyword analysis
Soft skills
project managementcollaborationcommunicationpresentation skillscreative strategyclient managementtime managementteamworkadaptabilityproblem-solving