Partner Marketing Manager
From A to B
full-time
Posted on:
Location Type: Hybrid
Location: Los Angeles • California • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own the end-to-end partner GTM strategy, from launch planning and positioning to ongoing growth and optimization.
- Lead lifecycle marketing for partner programs, including onboarding, activation, engagement, reactivation, and upsell campaigns.
- Develop and execute multi-channel campaigns across email, SMS, landing pages, and in-app touchpoints to grow partner revenue and wallet adoption.
- Build and manage drip and nurture campaigns that drive application starts, card activations, spend growth, and long-term retention.
- Create and refine partner-specific messaging, content, and copy, ensuring clarity, consistency, and strong conversion.
- Collaborate closely with Partner Success, Sales, Product, and Design to align marketing execution with partner goals and roadmap priorities.
- Analyze campaign performance and partner-level metrics, distilling data into clear insights and actionable recommendations.
- Continuously test and iterate on messaging, offers, and flows to improve conversion rates, engagement, and wallet share.
- Serve as the marketing owner and point of accountability for partner launches, expansions, and ongoing optimization.
Requirements
- 5–7 years of experience in partner marketing, lifecycle marketing, or growth marketing within fintech, SaaS, or B2B platforms.
- Strong hands-on experience with email marketing and automation, including building drip campaigns and lifecycle flows.
- Experience running multi-channel campaigns (email, SMS, landing pages, content).
- Excellent copywriting and content creation skills, with the ability to adapt messaging for different partner audiences and use cases.
- A strong eye for design and UX, with the ability to collaborate effectively with designers or create lightweight assets independently.
- Proven ability to use data to inform decisions, optimize performance, and tie marketing efforts to revenue outcomes.
- Strategic thinker who can zoom out to define GTM strategy and zoom in to execute with precision.
Benefits
- Health insurance
- Flexible work arrangements
- Professional development
- Paid time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
partner marketinglifecycle marketinggrowth marketingemail marketingautomationdrip campaignsmulti-channel campaignscopywritingcontent creationdata analysis
Soft skills
strategic thinkingcollaborationcommunicationdesign eyeadaptabilityproblem-solvingaccountabilityinsight generationoptimizationcreativity