Social Media Manager

• You develop and advance our social media and content strategy and implement it purposefully with the team based on meaningful KPIs
• You act as a creative driving force for the team, spot trends before they go viral — and implement them with smart concepts
• You conceive, produce and prepare social media content — primarily videos, but also copy and graphics
• You support and mentor working students in content creation and foster a motivating team culture
• You ensure a clear editorial calendar, effective workflows and seamless alignment with our marketing objectives
• You plan, manage and optimize our paid social media campaigns (e.g., Meta, TikTok, YouTube, LinkedIn) — analyze performance data and, together with the team, further develop our paid content strategy
• You set clear goals, create meaningful reports and are responsible for our editorial calendar and editorial meetings
• You conduct trend analyses, drive projects independently and ensure our brand is visible and successful across all digital channels
• You research, draft scopes of work and briefs for external partners — including influencer management