Brand Manager

• Define and drive holistic action plans to drive growth initiatives across the Frida Mom & Frida Fertility brands
• Partner with cross-functional teams to deliver annual revenue and margin goals
• Become a subject matter expert on the brand, consumer, and portfolio to inform day-to-day decisions
• Collaborate cross-functionally to evaluate product performance, refine plans, and optimize SKU strategy
• Support development of annual and quarterly briefs that define business priorities and executional plans
• Conduct new category and product data analysis to identify product opportunities that fit brand, consumer, and business needs
• Leverage consumer data, brand studies, sentiment analysis, reviews, and business performance data to draft narratives and concepts for product briefs
• Recommend product positioning, claims, and pricing for new product briefs based on market research and competitive intelligence
• Collaborate with sales to develop category growth stories for Line Review content and sell-in
• Work with sourcing, supply chain, and product development to maintain financial targets throughout product lifecycle
• Conduct deep-dive analysis into distribution and portfolio expansion opportunities in retail
• Work closely with Product Development, Marketing, Sales & Sales Planning teams

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