Retail and eCommerce Marketing Manager
MANSCAPED
Job Level
Mid-LevelSenior
About the role
- Define and drive holistic action plans to drive growth initiatives across the Frida Mom & Frida Fertility brands
- Partner with cross-functional teams to deliver annual revenue and margin goals
- Become a subject matter expert on the brand, consumer, and portfolio to inform day-to-day decisions
- Collaborate cross-functionally to evaluate product performance, refine plans, and optimize SKU strategy
- Support development of annual and quarterly briefs that define business priorities and executional plans
- Conduct new category and product data analysis to identify product opportunities that fit brand, consumer, and business needs
- Leverage consumer data, brand studies, sentiment analysis, reviews, and business performance data to draft narratives and concepts for product briefs
- Recommend product positioning, claims, and pricing for new product briefs based on market research and competitive intelligence
- Collaborate with sales to develop category growth stories for Line Review content and sell-in
- Work with sourcing, supply chain, and product development to maintain financial targets throughout product lifecycle
- Conduct deep-dive analysis into distribution and portfolio expansion opportunities in retail
- Work closely with Product Development, Marketing, Sales & Sales Planning teams
Requirements
- Bachelor’s Degree in Marketing, Business, Data Analytics, or related field
- 5+ years of experience in CPG, Brand Management, Consulting or similar
- Strong business acumen with an in-depth understanding of variables that contribute to sustainably growing a brand and business
- Excellent communicator and collaborator with strong written, verbal, and presentation skills
- Ability to manage multiple projects at once; strong organizational skills
- Proactive; can operate autonomously and collaboratively as part of a team
- Professional presentation skills and ability to communicate clearly with senior leadership
- Strong project management experience; ability to deliver multiple cross-functional projects to completion
- Demonstrated analytical chops; ability to design and interpret data for opportunity evaluation and priority setting
- Energetic, positive team player attitude and no-task-too-small work ethic
- Quick learner comfortable working with large data sets to solve complex problems
- Sense of urgency to quickly, decisively, and efficiently resolve business issues
- Strategic thinker who works well with ambiguity
- Ability to structure data analysis and drive analytical solutions
- Ability to translate business problems into analytical solutions by knowing appropriate models
- Superior Microsoft Excel, data analysis, and visualization skills
- Experience in Nielsen/IRI, Amazon competitive data, Power BI
