Social Marketing Lead
Spotify
Director, Content and Social Strategy
Frida
full-time
Posted on:
Origin: • 🇺🇸 United States • Florida
Visit company websiteJob Level
Lead
About the role
- Develop and evolve Frida’s long-term content and social media strategy across owned, earned, and emerging channels
- Translate brand priorities and marketing objectives into actionable, platform-specific strategies that drive awareness, engagement, and business outcomes
- Partner cross-functionally with brand, media, and digital teams to ensure cohesive planning and integrated activations
- Champion innovation by piloting new formats, platforms, and technologies, including AI, social commerce, and experimental content approaches
- Lead creative concepting and production of social-first storytelling and ensure platform-native, trend-aware, culturally fluent content
- Develop clear briefs for in-house and agency creative teams and manage content production from ideation through distribution
- Create a channel management model that prioritizes iteration based on top-performing content and community insights
- Oversee video, live streaming, and multimedia storytelling production and ensure consistency in brand voice and tone
- Define and execute platform strategies across TikTok, Instagram, YouTube, LinkedIn, Threads, Pinterest, and emerging channels
- Establish community management guidelines and oversee community engagement and reputational risk protocols
- Collaborate on influencer and creator strategy to integrate creator content into broader campaigns
- Monitor cultural moments and online trends to identify opportunities for relevance and breakthrough content
- Define KPIs across audience growth, engagement, reach, and brand impact, and leverage analytics to optimize strategy
- Deliver actionable insights and regular performance updates to senior leadership and benchmark against competitors
- Lead, mentor, and grow a high-performing team across social strategy, content creation, and community engagement
- Set objectives, workflows, and priorities that balance creativity, agility, and operational rigor
- Manage external partners, creators, and agencies to expand creative capacity and production scale
- Work closely with Creative Marketing, Brand Management, and Sales teams
Requirements
- Bachelor’s degree in Marketing, Communications, or related field
- 10+ years in social media, content strategy, or digital marketing
- 5+ years leading teams
- Proven expertise in developing high-performing video content strategies across TikTok, Instagram Reels, YouTube Shorts, and emerging video platforms
- Proven track record of building and scaling content and social ecosystems that deliver measurable brand and business growth
- Deep platform expertise and fluency in content trends, cultural relevance, and algorithm dynamics
- Experience leading video production, live activations, and social-first creative
- Strong analytical skills with ability to translate insights into actionable strategies
- Exceptional communication, collaboration, and leadership skills
- Background in consumer lifestyle, CPG, or culturally driven brands strongly preferred
- Familiarity with analytics and social listening tools (e.g., Sprout Social, Hootsuite, Google Analytics)
